After the hard work of marketing and promoting the SaaS brand, all prospects enter at the top and move down the sales funnel as they get converted. Ultimately, most of them remain at the top while the number decreases as they go down. Most focus on SaaS content strategy targeting the prospects at the top […]
A Quick Guide to Understanding Mobile Marketing and Strategy
Mobile devices play a key role in consumers’ buying decisions, such as checking prices, availability, stores, and reviews. This is why over 70% of businesses consider using mobile marketing as an element in their channel mix because it’s a great platform to reach a global audience. To benefit from mobile marketing, companies need the right […]
SWOT Analysis and the Strategy Software Available
One of the strategies a company will adopt is to look to become more competitive relative to the markets that it deals in. In these circumstances, a SWOT analysis should be performed. As a business, we can look to purchase strategy software that will make coming up with, and planning strategies, easier. Also, after formulating […]
What’s The Best Strategy When Getting A Press Release?
There has been a lot of talk about whether or not press release distribution is still beneficial to today’s digitally-inclined businesses. However, one cannot deny the fact that the PR and Marketing industry is alive and kicking. The truth is, even though the art of press releases is an old and classic marketing method, it […]
How to Set Up an Efficient Data Protection Strategy
Data is one of the most valuable assets that a business can have. This is why it is important to make sure that it is well protected and secure. The following practices will help you set up an efficient data protection strategy. 1. Back-up and remote data Backing up your data is extremely important as […]
Is Your Content Marketing Strategy Hurting Your SEO
Internet marketing is a collaborative medium; a broader term with several vital components underneath the umbrella. For a successful online marketing campaign, SEO and content marketing have to move in unison. Most marketers pay extreme attention to SEO. But most of the time, their content marketing strategies fail to be effective. In simple words, […]
How Reviews Can Impact Your SEO Strategy
Customer reviews can make or break a company. For decades, businesses have used reviews to better serve their customers, and improve overall satisfaction as well. Obviously, happy customers will always leave positive feedback for the company, referring new clients and helping it gradually grow bigger. Certainly, customer reviews are more important than ever, and they […]
Bringing business into the 21st Century: Cloud strategy tips
It doesn’t matter what industry you’re working in, it’s usually technology which sets the most successful companies apart from the rest of the pack. Embracing new ideas and implementing shrewd strategies is par for the course in the business world, and that holds as true with technology as it does anywhere else. Cloud computing can […]
