Why Big Data Plays a Critical Role in the World of Digital Marketing

Without Big Data analytics today, companies are deaf and blind. Big data is one of the huge megatrends that is continuously gaining attention along with the increasing number of companies trying to convert digital data into profits for their consumers. Just like driverless cars, artificial intelligence, and cryptocurrency, these emerging technologies are taking us into […]

The Top 3 Reasons Companies Use Social Media to Advertise

Social media is a powerful tool that people use in today’s age to communicate with their loved ones from wherever they are. It also enables people who do not know each other to interact and share funny clips and images as well as useful information. In addition to social interaction, social media can also be […]

3 Ways Companies Use Social Media to Advertise

Companies have taken advantage of the dynamic social media platforms to advertise both their new and old businesses. Digital advancements have made it easy to auspiciously use these platforms to boost businesses through different automated and manual operations. A lot of entrepreneurs have successfully used social media platforms to advertise and generate their leads. It […]

Dos And Don’ts Guideline When Pitching to Media

You have a lean but powerful team, a market validated product, bright future full with potential — only if you get more attention through thousands of email pitches. Why getting attention seems so tough? “Media influencers averagely received 38,000+ emails from countless brands per day.” — Fractl research Instead of being flooded by other thirty […]

How to Become a Freelance Copywriter

Photo by Raw Pixel, Public Domain If you believe you have a way with words, you could help businesses sell more of their products or services as a freelance copywriter. However, “going it alone” as a freelancer can be a daunting prospect. There is no guaranteed income, and you must hunt for work. But it […]

5 Best Form Builders For WordPress That Allow Processing Payments

If you provide an online service, it’s possible that a form that accepts payments will be a better fit for your business than an eCommerce platform. This is often true in cases of websites that sell downloadable content, as well as with online services such as web design, where shopping cart functionality is often more […]

Top Email Apps

It is finally official that Google is going to bury Inbox in March 2019. It is not entirely surprising given the similarities between Gmail and Inbox. Inbox focuses on things that matter which makes it a tad bit different from Gmail. Inbox neatly sorts emails into themed piles. The snoozing feature also sets it apart […]

The top 6 Reasons Your Emails Go to Spam

As an email marketer, you probably assume that spam is only sent by shady scammers looking to prey on victims. But, that’s not the case. Even emails sent by legitimate email marketers can end up in the spam folder. The truth is, there’s more spam than you think. The chart below shows the global spam volume between […]

How to Use Link Building for Business Advertising

In the real physical world, connections are as important as they are necessary.  From linking with friends and relatives to meeting new people, it is always about building relationships. Not much changes when interacting online.   Businesspersons need to network even on the web. In fact, without links that can take a business to the […]

Email Isn’t Dead: 5 Reasons Why Bloggers Should Still Be List Building

With the rise in social media and the variety of ways that bloggers and business owners can interact with readers, you’d be forgiven for assuming that email is dead. But email is more relevant than ever before, with a projected 2.9 billion users by the end of 2019. If you’ve let your email list gather […]