Why Big Data Plays a Critical Role in the World of Digital Marketing

Without Big Data analytics today, companies are deaf and blind. Big data is one of the huge megatrends that is continuously gaining attention along with the increasing number of companies trying to convert digital data into profits for their consumers. Just like driverless cars, artificial intelligence, and cryptocurrency, these emerging technologies are taking us into […]

Dos And Don’ts Guideline When Pitching to Media

You have a lean but powerful team, a market validated product, bright future full with potential — only if you get more attention through thousands of email pitches. Why getting attention seems so tough? “Media influencers averagely received 38,000+ emails from countless brands per day.” — Fractl research Instead of being flooded by other thirty […]

5 Best Form Builders For WordPress That Allow Processing Payments

If you provide an online service, it’s possible that a form that accepts payments will be a better fit for your business than an eCommerce platform. This is often true in cases of websites that sell downloadable content, as well as with online services such as web design, where shopping cart functionality is often more […]

Top Email Apps

It is finally official that Google is going to bury Inbox in March 2019. It is not entirely surprising given the similarities between Gmail and Inbox. Inbox focuses on things that matter which makes it a tad bit different from Gmail. Inbox neatly sorts emails into themed piles. The snoozing feature also sets it apart […]

The top 6 Reasons Your Emails Go to Spam

As an email marketer, you probably assume that spam is only sent by shady scammers looking to prey on victims. But, that’s not the case. Even emails sent by legitimate email marketers can end up in the spam folder. The truth is, there’s more spam than you think. The chart below shows the global spam volume between […]

Email Isn’t Dead: 5 Reasons Why Bloggers Should Still Be List Building

With the rise in social media and the variety of ways that bloggers and business owners can interact with readers, you’d be forgiven for assuming that email is dead. But email is more relevant than ever before, with a projected 2.9 billion users by the end of 2019. If you’ve let your email list gather […]

How to Manage Your Online Business Reputation

Reputation management is an important specialty field that focuses on immediate problem solving when problems are detected. Many times an unhappy customer will never call a business and make them aware of an issue. What more and more people are doing is placing their customer experience on open, public, online review sites. The Positive Impact […]

5 Benefits to Using SEO Marketing Strategies in New Orleans

Digital marketing is an essential business tool for companies all over the world. It is so important that it keeps on evolving. Thus, it creates stiff competition for businesses. They need to align their objectives with the consumers’ needs. The use of websites to reach out to many customers online is a common strategy too. […]

How Global Brands Can Improve ROI from Ad Localization

I bet that you appreciate an email starting with your first name more than an email beginning with a generic “Hi there.” And an email informing that you forgot to buy the products added into your cart might impress you. Brands impress customers with tailored messages. They show consideration for the customers’ needs. Of course, […]

Low-Cost Ways That You Can Increase Sales

Increasing sales is often a priority for many business owners but it is not always easy to achieve this goal. For small business owners, the budget that they often have can be very low and so they struggle to find inexpensive ways to increase sales. The good news is that there are many low-cost ways […]