SaaS Content Strategy on Different Levels of the Sales Funnel

After the hard work of marketing and promoting the SaaS brand, all prospects enter at the top and move down the sales funnel as they get converted. Ultimately, most of them remain at the top while the number decreases as they go down.

Most focus on SaaS content strategy targeting the prospects at the top of the funnel such as general how-to articles and guidelines. This is one of the oldest strategies, but it wastes a lot of resources because it is slow in converting potential customers.

According to experts, it is better to start by creating the content for the bottom of the funnel and then moving up. This will increase your conversion rate and give you more loyal customers. That said, we will look at what you should focus on for each of the three steps of the funnel: the bottom, middle, and top.

SaaS Content Strategy: The Bottom of the Funnel

Prospects who are settled at the bottom of the funnel already know what they want. They know the problems and challenges they have, so giving them a direct solution is easy. No matter how few they are, these prospects should not be ignored, and the best SaaS content strategy should be deployed to reach out to them.

According to experts at Rocket SaaS, only a reputable SaaS marketing company should help you focus on creating demos, case studies, and rich product pages to give these prospects a direct solution to their problems. The content for the bottom of the funnel is often created by professionals who take the prospects through technical issues while convincing them to buy the SaaS solution.

SaaS Content Strategy: The Middle of the Funnel

The number of prospects starts to increase as you go up the funnel. But what is important is to create a SaaS content strategy that is effective for each group. As a SaaS solution provider, focus on giving the prospects a feeling of your solutions.

Therefore, this SaaS content should focus on interactive tools on the website such as canvases, calculators, and templates. For the sake of prospects who love visual illustrations, use product tour pages with photos and descriptions of the products. Lastly, you may include research case studies on a separate landing page on your website or app.

The aim of the SaaS content strategy for the middle of the funnel is to provide value for the money while taking the prospects through a different path.

SaaS Content Strategy: The Top of the Funnel

This is where most of the prospects are, even though they are not quite sure of what they want. The best approach is to create general SaaS content to help all the prospects. It is up to them to grab what they need before moving to the lower level.

SaaS companies are advised to focus on how-to guides and narratives and share opinions of experts and expanded lists among other general information. However, all the content should be related to SaaS, apps, software, and other related digital solutions.

Conclusion

This is an amazing SaaS content strategy that anyone can follow to move their SaaS business to the next level. The good thing is that it is easily achievable even without the need for a professional expert. It does not have to be overly complicated.