What Does A Digital Marketing Consultant Do

A digital marketing consultant is someone who specializes in all things related to the internet and social media. They are able to help your business grow by using the latest technology, research, and data to find new ways for you to succeed online.

With a digital marketing consultant’s help, you can become more visible on search engines such as Google or Bing; drive traffic through paid ads like Facebook ads or Twitter ads; improve customer engagement with tools like chatbots; measure your progress with analytics tools like Google Analytics or Adobe Analytics; and much more.

A digital marketing consultant, like 12SM Digital will help you develop a cohesive online presence to generate more traffic and increase conversions. By working with your budget, they take care of all aspects of your campaign, including the design and execution.

Digital Marketing Consultant vs. Small Business Marketing Consultant

A digital marketing consultant is different from a small business marketing consultant.

Digital Marketing Consultants are experts who have studied the internet and social media trends and the latest technology to help your business grow by using the most modern methods available.

Small Business Marketing Consultants focus on traditional marketing techniques like print advertising, TV ads, etc. They usually work with local businesses that operate in physical spaces like restaurants or retail shops rather than online-only businesses run through websites and apps. While these two roles can cross over sometimes, it’s essential to know what you need before hiring anyone for either role!

What Does a Digital Marketing Consultant Do?

Marketing Strategy

Digital marketing consultants have a variety of strategies to help you grow your business. One strategy is Content Marketing, which grows brand awareness through articles and blog posts on sites like LinkedIn or Medium.

Another strategy that digital marketers use is SEO, which involves optimizing content for search engines, so it appears near the top when people enter relevant keywords into Google or Bing.

A third strategy related to online advertising is Digital Advertising, where consultants will create ads with social media platforms such as Facebook Ads and Instagram Ads to run targeted campaigns directly from those networks.

No matter what type of marketing consultant you hire, they’ll be able to provide other services such as customer surveys and analytics packages!

Branding

Digital marketing consultants will help you create a cohesive online presence to generate more traffic and increase conversions.

They’ll take care of all aspects of your campaign, including the design and execution, so that every aspect reflects your brand’s voice! Here are some tasks they might do:

1. Create or update logos for social media platforms such as Instagram or Facebook
2. Design web banners for important pages on your website like Services page, Contact Us Page, etc.
3. Help with theme development based on what colors represent your company best (e.g., blue)
4. Work with copywriters to develop content strategy and narratives around blog posts

The digital consultant can also drive traffic through paid ads like Facebook or Twitter ads by creating compelling ads targeting specific audiences.

This will help you save time and money by not having to do all these tasks yourself!

Content Planning

The content marketing strategy mentioned above is just one of many ways that digital marketers can help you grow your business.

It’s A form of inbound marketing, and it involves creating and sharing valuable information with potential customers, so they see the value of buying from you or investing in your product.

Project Management

No matter what type of marketing consultant you hire, they’ll be able to provide other services such as customer surveys and analytics packages.

A digital marketer will also help with project management tasks like setting up a meeting agenda or tracking work deadlines for your team. They may also do things like:

1. Monitoring social media channels for complaints from customers or brand mentions that need an immediate response
2. Archiving important documents online so clients can find them easily on the intranet site they set up for you (e.g., Dropbox)
3. Conducting competitor analysis by monitoring their SEO metrics, traffic numbers, etc., in order to figure out how well your company stacks up against theirs!

That’s just one example of many tasks that a digital marketing consultant can do for you!

Monitoring SEO

It’s important to monitor your SEO metrics in order for you to grow your business.

Digital marketers will help by providing data and feedback on how well your website is performing, what keywords are bringing traffic to the site, etc. This means they’ll be able to strategize with you about what might work best based on their findings!

The consultant can also provide insight into how other businesses in similar industries are ranking against yours and pinpoint areas of opportunity for improvement. Their main goal is always to increase conversions so that customers find value in buying from you instead of someone else!

Pay-per-click (PPC) advertising

Digital marketers can also help you by creating compelling ads that target specific audiences.

This is one of the many components of pay-per-click advertising, which involves bidding on keywords to show your ad when people search for those terms online. PPC campaigns are often a good idea because they’re targeted and don’t require high amounts of traffic in order for them to be effective!

It’s important to note that digital marketing consultants will never share sensitive data about your company with their competitors or other third parties without first receiving permission from you as the client. So if this worries you at all, there should be nothing holding back from hiring a consultant today!

When to Hire a Digital Marketing Consultant?

Anytime you feel like your marketing needs a fresh boost or when you’re looking for ways to save time in this area of business. This might be because:

1. You’ve just started an online store and need someone who knows what they’re doing
2. You want to grow the number of followers on social media platforms such as Facebook, Instagram, etc. so that more people see your posts about updates with your company
3. Your website isn’t performing well based off Google Analytics reports, and you want help finding solutions!

Conclusion

A digital marketing consultant is a professional who assists with developing,

implementing, and managing an online company’s digital marketing strategy. If you need help with any aspect of your business or if you are interested in learning more about how we can partner to create a stellar SEO or marketing plan for your organization, don’t hesitate to contact us today! We have experts waiting on standby, ready to find creative solutions so you can drive sales without having to do all the heavy lifting yourself.