The 4 Main Goals That Online Marketing Can Accomplish

Online marketing is one of the most powerful tools that any online business can use to grow. But many companies do not use this tool to its full potential. Several marketing methods can be found on the market that any online business should use. And some of them have different goals, while others have similar ones. It is mandatory for an entrepreneur that wants to have success on the internet to make use of these tools.

In this article, you will find all the goals that your online business can accomplish with the help of online marketing methods. You will also find out the best marketing methods for each goal. A new business does not need to use all of them at the same them. But an online business that already has some level of success should use as many of them as possible. The goals that you will learn about in this article are:

• Acquire new visitors.
• Visitors’ retention.
• Lead acquisition
• Sales preparation.

1. Constantly and Consistently Bringing New Visitors to Your Website

The first and most likely the most important goal that online marketing can accomplish is visitors’ acquisition. Any online business must have a consistent stream of new visitors on its website. Without accomplishing this goal, an online business can’t grow. And even a successful business will cease to exist with constantly getting new visitors. So, the first goal for any type of online business is to always have a stream of new visitors on their websites.

Many online marketing methods can be used for this goal. But you can separate them into 2 categories. The first one consists of the PPC methods. The 2 most popular methods in this category are Facebook Ads and Google Ads. In both cases, you will pay the platform money and in return, it will show your ads to people that may be interested in your products and services. This method can be very effective in the short term. But it is severely lacking for a company that wants to be successful in the long term.

The second category of marketing methods that can bring your website a lot of new visitors consists of organic methods. The 2 most popular alternatives are SEO and social media marketing. These methods are very different, and each one of them has some pros and cons. But in terms of potential and long-term results, SEO is the best alternative. And all you need to do is find a reliable affordable digital agency and let them take care of your website’s SEO needs.

Should You Combine Methods from Both Categories?

The right answer is it depends. Not every combination of methods can bring you the best possible results. In most cases, it is a much better idea to focus on a single method until it reaches its maximum potential before you start using a new one. Like in many other situations, the results that you will get from focusing on a single method until it reaches its maximum potential will be bigger than using the same resources for 2 methods.

Another factor that you need to consider is the current situation of your company. Do you need new visitors as fast as possible? Or can your business go for a long-term strategy? If possible, you should always start with a long-term method such as SEO. But if your business’s situation is urgent, then you should temporarily go for a PPC method firstly. In the end, what matters the most are the needs of your company.

The ideal situation that an online business could do is to start using SEO as the first marketing method until it reaches its maximum value. The moment that the extra resources you use for SEO could produce better results for another method should be the moment you start using multiple marketing methods at the same time. Even then, it may be more effective to use 2 or 3 organic methods simultaneously before you start using PPC alternatives.

2. Ensure New Visitors Continue to Regularly Visit Your Website in the Future

The second goal that online marketing must be able to achieve is the ability to retain visitors. That means that the marketing method must be able to make the visitors come back to your website again and again, as many times as possible.

This goal is essential for a business that wants to maximize the benefits that it can get from the visitors that come to its website. And the first thing you should know is that PPC methods are a very bad idea to use for this purpose. You will need to pay a platform, again and again, to make the same person visit your website repeatedly. And that is simply a bad investment.

The best methods that can be used for this purpose are organic alternatives. There are 2 main ones that you should focus on. The first one is SEO. The optimizations made by this method will not only ensure that your site gets new visitors but will also make them revisit it many times through the use of top-quality content. Another method is through social media. You can create a group or a business page, and there you can use posts to make the followers to visitors your website.

3. Increase the Number of Leads Your Business Gets from Visitors

The visitors that your website has have no value if you are not able to transform them into leads or clients. And yet again, online marketing is the process through which you can make this conversion. The goal is to get some type of contact information from your website’s visitors to be able to contact them whenever you want to. This is a very useful method that any online business should use. There are multiple ways through which your business will be able to accomplish this.

The most common one that can be used for almost any type of online business is e-mail marketing. Your goal is to get the e-mail address of your website’s visitors. And there are multiple methods through which you can do that. For example, you can use some type of information that your potential clients may need and give them for free in exchange for their e-mails. Or, if you have a blog with high-quality content, then you can ask for their e-mails with the promise of sending them e-mails when new content is posted on your website.

Another method through which you can convert your website visitors into leads is through a social media community. But this method is not as effective as e-mail marketing. Why? Because you cannot contact your potential clients whenever you want. All you can do is make posts, and only those that will visit your business page or group will see it. Moreover, most social media platforms will not send notifications to all the subscribers that you have on the social media platform.

4. Strengthen the Relationship Between Your Business and Your Leads

The last goal that online marketing can achieve for an online business is to prepare your leads for sales. Keep in mind that if a visitor is interested in your products and becomes a lead by providing you an e-mail, that does not mean that it is ready to buy your products or services. So, your online business must use some methods that can grow the interest or the curiosity of your leads until it morphs into desire.

The number one method that can help you accomplish this goal is e-mail marketing. Having the possibility to send e-mails to your leads at any time is an immense advantage. But the type of e-mails that you send is very important. Keep in mind that all the marketing methods mentioned in this article require a lot of knowledge and experience to produce extraordinary results. It may take you months or even years to become an expert in creating this type of content. You also need to consider if the time and effort spend would produce much better results if you focus on other parts of your business.

The best alternative that you have is to look for one or more agencies that can provide all the marketing services that your business needs. Although you will need to make some investments, the results that you will get from using the services of a reliable agency will bring you a lot more benefits and return than the investments. On the other hand, if you try to take care of all the marketing needs of your business, then you should never expect to get the same level of results that a reliable agency could produce for you.