How to Promote a New Website

Suppose you are the owner of a new website that has a nice design, easy navigation, and useful information for visitors. A web resource was recently posted on the Network, and you are waiting for an influx of Internet users. But there are still no visitors. The site will not promote itself, you need to promote it.

Website promotion: where to start?

First, let’s figure out what this means.

Website promotion is measures taken to ensure that as much as possible of the target audience, potential consumers of the product presented on the site, learn about the resource.

Most often, such promotion is understood as SEO (search engine optimization) or optimization of a resource for search engines. But in fact, you can promote a website not only with the help of SEO but there also are other channels for attracting potential customers and it is better to build them for greater returns.

Methods for website promotion help in achieving 2 interrelated goals:

• Increase the position of the resource in search engines.
• Ensure the influx of targeted visitors to the site.

But how can the site achieve the coveted positions in Google? Google evaluates the overall business that is behind each specific site. You can lick the code for at least as long and carefully as possible, work with links and write perfect texts, but if the business itself is bad, you will not find a client. Therefore, first, do business, and only then show the search engines that your business is worth trusting. How to implement all this yourself?

Website promotion on your own

All methods for website promotion can be combined into 3 groups:

• Internal site optimization.
• External resource optimization.
• Website optimization for social signals.

For each of them, I will give a full checklist, with links to a detailed description of all the required work.

You can independently promote your site and attract a target audience to it. But it won’t be easy. We have a team of specialists working on the promotion of each site, at least four, usually more: SEO strategist, link builder, copywriter, UX specialist, marketer, serm specialist, programmer, technical specialist, analyst. Each of them is a pro only in their own field.

Being a pro in all areas is quite difficult and it is easy to ignore something, but nothing is impossible, try it. If there are difficulties, write, do not hesitate, we will tell you, we will help. Our task is to help small businesses make this world a better place. At a minimum, this article will help you understand what you need to do to promote your site.

Internal optimization for website promotion

It involves working directly on the content of the site, which contributes to its promotion in search engines. Before you optimize something, make a backup of the site.

External site optimization for its promotion

It involves the promotion of a resource through third-party resources. For example, these guys Press Pog are engaged in advertising extraneous sites. The mention of your resource by third-party sites is an indicator of its credibility. The more sites will link to your resource, the more its “weight” will be in the eyes of search engines. But it is important that such links are natural-not paid for on exchanges, but led from different types of sources similar in subject matter to yours, were anchor and non-anchor, etc.

Promotion and optimization of the site for social networks

Do you want to attract traffic from social networks to your site? Then you need to work on the resource so that you want to quote information from it, share it with friends.

Tips for beginners on website promotion

Does it seem difficult and unaffordable? In fact, the main thing is to start. Basic optimization and promotion rarely cause difficulties, usually, on the contrary, it seems very simple, but in fact, it requires a lot of time and perseverance. But if there are no new clients after all the work is done, then it makes sense to ask for help from specialists.