Essential Ecommerce SEO Tips Every Marketer Must Know

Ecommerce has now taken the world by storm. Shoppers have no trouble at all buying their favorite products from online stores. But how can an e-commerce store sell more products than its competitors? The key is understanding how a customer thinks. The visibility of a chain store enables it to attract more customers. Similarly, an eCommerce store can win more sales if it’s visible to online shoppers.

Talking about visibility, SEO is a reliable way of making an eCommerce store more prominent. The visibility of an eCommerce store on top of Search Engine Ranking Pages enables it to get more business.

Although there’s no perfect eCommerce SEO guide-map, you can establish your online brand and generate more revenue if you follow the essentials of eCommerce SEO – so keep reading!

1. Structure Your Website

Gone are the days when eCommerce websites looked cluttered and difficult to navigate. Now, the websites that prioritize a smooth user experience get more sales than the clumsy-looking websites.

You have to ensure that your eCommerce store utilizes the Ecommerce SEO essentials of Breadcrumbs and SEO-Friendly URLs. Breadcrumbs enable the customer to navigate where they are on the website. Their presence makes it easier to jump between different categories in an eCommerce store.

On the other hand, SEO-Friendly URLs play a huge role in improving a website’s structure and claiming top positions on SERPs. Implementing such URLs on your website is easy and effective, and it pays off big time. Search Engines favor websites with a clean URL and have the relevant info on the page as suggested by the URL.

So start with implementing these two strategies as they will improve the visibility and user-friendliness of your eCommerce store. You can contact expert agencies like First Page Digital Hong Kong to handle technical matters like these for your eCommerce store.

2. Prioritize The Keywords

SEO starts with choosing and targeting the right keywords for your eCommerce store. You don’t have to go crazy with stuffing keywords on your web pages, but keywords play the most important part in Ecommerce SEO when used correctly.

The rule of thumb when it comes to eCommerce SEO is starting with simple steps. You don’t have to go all out when targeting the keywords. Instead, you have to look for the ones that are directly connected with your business.

The next thing is going for the low competition. Don’t focus your energy on ranking against keywords that huge players in your industry already capture. Use tools like Ahrefs or Google Keyword Planner, spend some time learning the science of keywords, and start optimizing your eCommerce store for the target keywords. Working with teams like First Page Digital Hong Kong can help you find the keywords right away.

3. Avoiding Repetitive Content

Handling an eCommerce store is not as easy as it seems. When you start listing hundreds or thousands of products in a category, you will find that you have to paste the same content on different pages. This process can harm the SEO of your eCommerce store.

Search Engines get puzzled when choosing between different pages on your website that have the same content. This initiates the process called “Content Cannibalization,” and none of your pages rank. The perfect solution is telling the Search Engines that different pages are linked to each other.

You can do so by using the canonical tags or 301 redirects on your pages. The crawling bots of Search Engines will have no difficulty recognizing that different pages are interlinked on your eCommerce store.

4. Value The Smartphone Users

Smartphones now run the world of eCommerce. Most customers choose to buy products online sitting in their couches or whenever they are on the go. Buying products on a desktop computer is not something you’ll observe commonly.

So if you are to sell more products on your eCommerce store, you will have to ensure that your website is optimized for mobile users. Ensure that the overall experience of your eCommerce store is mobile-friendly.

Your website should load faster on smartphones, have a responsive design, and be easy to navigate. Ticking all these boxes is not so difficult as you can ensure the mobile-friendliness of your website in no time. An experienced agency like First Page Digital Hong Kong can guide you to optimize your store for mobile users.

5. The Category Pages

One of the reasons why eCommerce stores are famous nowadays is the ease of choosing products. You can jump into different categories and pick the products you want. It’s almost the same as having a hand trolley and moving through different departments of a superstore to buy products.

But to ensure that your web pages are as organized as a brick-and-mortar store, you have to focus on the SEO of your category pages. You have to double-check if the category page titles have the keywords you are targeting. Another essential is optimizing the meta-descriptions of your category pages. Adding H1 tags, descriptions, internal links, and images plays a vital role in the overall eCommerce SEO of your online store.

6. Check The Broken Links

Broken links are commonplace on big eCommerce websites. But if you are not careful, you may have broken pages on your new eCommerce store. Broken links are dead pages on a website that a website owner no longer maintains. They return the ominous “404 Error” that none of us like.

Many Search Engines repeat time after time that Broken Links/Dead Pages on your website are bad for eCommerce SEO and User-Friendliness. You may have to spend some time if you go through every single page on your website. However, various tools in the market make it super easy to identify and eliminate the dead links on your website.

7. Publish Quality Content

Content is the ultimate essence of every eCommerce store. You can’t increase the customers on your eCommerce store if you are not publishing quality content frequently. Do remember that when it comes to eCommerce SEO, content is the deciding factor that tells whether a website will rank or not.

You can post helpful guides on your store’s blog section, where you can answer the common questions of online shoppers. This content establishes you as an authority in the industry. Content of different forms can also enable you to target more keywords and frequently appear on top of SERPs. Top agencies like First Page Digital Hong Kong can help you in this regard.