How to Write Blogs that Outshine the Competition

The internet is a crowded place. After all, there are hundreds of millions of active websites and social media accounts all vying for the attention of digital consumers. As such, getting your business’s content to stand out and perform better than your competitors can be a tall task –– particularly for small or new organizations. Fortunately, there are ways you can generate content that will attract traffic to your site and ensure you’re able to get your company’s message across. Check out our top four tips on the subject here:

Prioritize SEO

When it comes to improving your website’s visibility, small decisions can have a big impact on whether or not you achieve your goals. On-site SEO is crucial to creating content that will actually reach your target audience. Selecting the right keywords, including cogent meta descriptions, and auditing your SEO strategy regularly are all simple, but effective, ways to boost your website’s performance on platforms like Google and Bing.

Quality & Quantity

Blogs come in all shapes, sizes, varieties, and variations. Some blog articles are very short; others are 10,000 words long. Some blog articles contain insights from experts; others are cookie-cutter productions. If you want to write blogs with any staying power, though, you’ll need to create content that is engaging, informative, and comprehensive. True, doing so will require significant investment into your content department. You may need to hire a professional writer or place greater emphasis on blog-writing. However, writing a lot of really excellent content is the most consistent way to develop a following online.

Take on Your Competitors Directly

Just because one of your competitors has written a blog on a topic, it does not mean that you can’t challenge them. Rather, just the opposite is true. It can be very beneficial for companies to question the status quo of an industry and offer a fresh take instead. For example, the medical clinic ThriveMD has written blogs about how stem cell therapy can be an alternative to common surgeries like hip replacements. Don’t cede vital ground to your business rivals –– take them on and make a case to consumers in the process!

Edit, Update, & Amend

Everyone makes mistakes from time to time. The great thing about online content is that it’s never too late to update, edit, and amend it! Remember that quality content may generate traffic for years after its original published date, so don’t be afraid to go back and add new information when necessary. Readers value blogs that deliver key insights most of all, which means that improving your current content can be just as beneficial as creating new blogs!