Want to Keep Your Audience Engaged? Learn About Mass Email Software, Design Elements, and More

One of the best ways to stay in touch with your audience and convert them to sales is through email marketing. This is why bland branding and text-heavy emails just don’t work anymore—people are looking for crisp, clean, and informative items in their inbox that really “wow” them. Whether you’re struggling with the design or management aspects, mass email software and simple design knowledge can help you immensely and convert more sales.

1: Use Mass Email Software For Organization

One of the hardest parts of email marketing can actually be organizing lists and sending out flows. We’ve found a great, free solution called GMASS, a mass email software that connects right to your Gmail account. From there, you can create lists, send campaigns and follow up emails, as well as even receive detailed analytics about your campaign’s performance. This helps save both time and money—when you’re able to stress less about sending your flows, you can focus more on the design and language of the contents of your email.

2: Utilize Call-to-Actions

Getting in the heads of your target audience is one of the best ways to design your marketing materials. When we create anything, we always have our audience on our mind. Think about the places that your readers may want more information on, such as product highlights or even blog post previews. From there, creating an eye-catching button with a call-to-action phrase will significantly increase the number of readers visiting your link. With more people on your website, the more likely it is that someone will want to buy your products. Phrases such as “learn more” and “buy now” are great starters for buttons and will drive visitors to your website.

3: Use Bold, Eye-Catching Imagery

It’s important to cut down on the text of an email as much as you can. Studies show that when people are using their computer or phone, they’re less likely to want to read a large amount of text. If you put too much information into one email, you’re going to receive an underwhelming amount of conversions from the campaign. A smart way to combat text-heavy design is by balancing it out with large images that are related to your content. This will help make text much more palatable and drive customers to your call-to-action buttons. Something that also helps significantly is linking these large images—this is a great way to drive even more traffic to your website.

4: Personalize Your Emails

As consumers, we want to feel appreciated by the brands we love the most. When personalizing your emails, putting the receiver’s first name in the subject line is a great way to drive up your open rates. In fact, studies have shown that personalized emails can give up to six times more conversions. With results as overwhelming as these, there’s no reason for you to not start personalizing your subject line—this can easily be done in several different mass email softwares.

5: Pick a Specific Purpose For Your Campaign

There are many different types of email flows, including e-commerce, newsletter, abandoned cart notifications, and more. Keep this in mind when planning out your emails and stick to only one purpose. It’s easy for consumers to get overwhelmed or confused when too many of these aspects are put into one email. For example, it would be incredibly strange to receive an email where a sale is being announced while also showcasing your new blog post. Keep the subject of your campaign to one purpose—it’s better to send multiple emails than just one.

There are a multitude of ways that you can keep your audience engaged while driving up your conversion rates too. By keeping these design, language, and organizational tips and tricks in mind while writing your emails, you’ll be making more sales and growing your audience in no time. Looking for more advice in the world of digital marketing?