How To Develop An SEO Strategy That Will Benefit Your Business

Search engine optimization (SEO) has truly become a major player in establishing a good online presence, greatly influencing brand image across all web-based digital channels. This term encompasses all website content efforts, primarily aiming to move a website into the ladder of success by making it one of the top-ranking businesses seen on top of the search engine results.

SEO is undeniably a crucial factor for any business to get noticed online. It reflects a company’s key performance indicators (KPIs), including traffic, conversions, leads, and sales.

Don’t miss your chance to use SEO as a part of your sales and marketing strategy to help grow your business! Continue reading below and learn how you can develop a good SEO strategy that will benefit your business.

1. Choose Your Keywords

When an online user types words, phrases, questions, and sentences on the search box, the search engine will instantly locate websites containing content related to the entered terms in just a fraction of a second. If your web pages don’t contain keywords relevant to the entered query, then you lose your chance of presenting your brand to your target market.

Keywords trigger search engines, like Google, to scan your content. The best keywords for your website are the ones related to your products and services. So, you have to ensure that your web pages are SEO optimized to move your rank up in search engines. But how do you know what keywords to use when creating content for your website? Check the following tips:

• Use Long-Tail Keywords: Longer keywords or long-tail keywords have low search volume levels. While longtails are less competitive as compared to shorter keywords or short-tail keywords, they tend to rank faster.
• Search Engine Keyword Search: Type a few keywords in a search engine’s search box, like Google, and you’ll come up with a list of keywords at the bottom of the page. Choose keywords associated with your topic until you come up with a list of 10 relevant keywords.
• Check Keyword Competition Levels: You can use a reliable keyword tool, like SEMrush to check the keyword’s search volume. By doing so, you’ll come up with a list of keywords that are competitive and SEO-driven.

2. Choose Your Backlinks

What are backlinks and how can you maximize them to rank high in search engine results pages (SERPs)? Backlinks are the texts (anchor text) found in a website embedded with links (URL). Implementing a good link building strategy will help improve your SEO and online presence to attain your business goals.

Generally, backlinks can be classified in two types: dofollow and nofollow backlinks. The difference between the two is found in the source code, wherein the source code tag determines how search engines will view the backlink and how it will affect a website’s SEO profile.

Here are the details of the two types of backlinks:

• Dofollow Backlinks: They are the most valuable backlinks for SEO, which tell search engines that the links are organic or unpaid with good-quality content.
• Nofollow Backlinks: They are less common and less valuable, which tell search engines to ignore the particular links, making them less valuable for SEO.

Note: A good combination of dofollow and nofollow backlinks make up a healthy link profile for your SEO.

3. Create High-Quality SEO-Optimized Content

A good SEO strategy all boils down to creating high-quality SEO-optimized content. What does it mean? It means that it’s not enough to create a web content with perfect spelling, grammar, and creative ideas. Your content must also be in-demand, interesting, and aligns with SEO algorithms and customer queries.

Check some of the following examples of content types that will likely help you attain your SEO goals:

• Ultimate Guides: Some examples of web content titles include “Local SEO: Your Ultimate Guide” or “Ultimate Guide To Installing CCTV Camera.”
• Better Content: If your competitor published an article titled, “25 Power Tools For DIY Wood Projects,” then make it better by publishing an article with the title of “50 Power Tools Useful For DIY Wood Projects.”
• Back Up Claims: Back up your claims with statistical data to increase your website’s credibility in the eyes of online users and even in search engines.

Conclusion

As you can see, the steps in developing an SEO strategy are easy to follow. It should start with creating your own list of keywords and followed by using the appropriate backlinks to help online users find more information about a certain topic and to help search engines find the most relevant content in your web pages.

Of course, you should not forget to make high-quality web content that complies with SEO algorithms to benefit your business. Increase your ranking, traffic, leads, and sales by following the helpful tips shared above.