How to Write Blog Content with Staying Power

One of the many benefits blogging offers businesses is the ability to generate web traffic over a long period of time. Indeed, some of the best blogs manage to resonate with consumers for years after they were first published. As such, creating content with staying power is an incredibly efficient ––  and effective –– way for businesses to attract new customers and generate quality leads. However, it’s not easy to write articles that stand the test of time. With that in mind, today we’ll explain how professionals can craft blog content that will prove just as effective today as it will in five years. Check it out here:

Avoid Topical Subjects

There are a time and a place for businesses to generate topical content. After all, sometimes it is beneficial for a business to address a time-sensitive issue. Earlier this year, for instance, many businesses wrote blogs informing their customers about how they were dealing with the COVID-19 pandemic. Still, if you want to write content that readers will find useful in the future, you should avoid topical subject matter for the most part.

Identify High-Volume Keywords

While consumer preferences change all the time, certain keywords and phrases tend to always remain relevant. At the end of the day, people are always going to need to find divorce attorneys and orthopedic surgeons. Given that fact, it’s important for businesses to identify which keywords in their industry drive the most web traffic. Yes, it can be somewhat difficult to rank for competitive, high-volume keywords. But if you follow SEO best practices and boost your online visibility, writing a blog around a very popular topic can be a great decision.

Go In-Depth

It’s no surprise that most consumers value professional content that is detailed, thorough, and precise. Don’t be afraid to write in-depth content on your blog. Whether you’re discussing a new line of 10 ml serological pipettes or gardening best practices, your readers will appreciate meaningful insights. Remember, the devil is in the details!

Update Update Update

Despite your best efforts, even the best-written and researched blogs may become outdated after a few years. Rather than abandoning good but dated content, make it a point to update your best-performing articles. Updating an old blog is a tremendous way to connect with new readers. What’s more, let your audience know when you go back and add new information to an old blog. Odds are, your readers will be excited to see what you have to add!

Conclusion

Not every blog article can be a smash success, but even writing one or two pieces that connect with readers for a long time can be massively beneficial for your business. Keep that in mind moving forward.