Why Should Every Webmaster Know the Use of Google Rank Checker Tools?

What Should You Know About Google Rank Checker Tools?

There are many Google rank checker tools on the market. Their main goal is to do what their name implies, to check the ranks of your website in search engines for a specific keyword. But most of them are not limited to just this. They have many more features that you can use in your SEO efforts. But the abilities of rank checker tools differ from one to another. And you should only use those that do what you need them to do.

There are two types of tools on the market, the free ones, and the paid ones. This is another difference that matters a lot to you. Why? Because this means that you have to make an essential choice. You can invest time and effort into using free tools. Or, you can spend money and use a couple of paid tools and deal with everything possible much faster. Of course, you can also use the services of an SEO agency, and you may get all the benefits provided by rank checker tools for free. You can also pay an agency to use their tools and provide you with the results and professional analysis. To make the best option for your situation, you need to know more about these tools.

Free rank checker tools.

The first ones are Google rank checker free tools. These tools can be used by anyone without requiring to pay anything. But the features that most of these tools have been very limited. You will not be able to benefit from too many features. And this means that you will most likely need to search for many free tools on the internet. So, you will need to spend a lot of time and effort to make use of all of them. Although they do not cost money, but the time and effort spend searching for them and using them could be converted to money spent. Why? Because you could have done something else that rewarded you with money with the time and effort invested in the free tools.

Also, most websites that offer these free tools will try to sell you something. Besides the free rank checker, you will also find a high diversity of services and tools that are needed in SEO. Other websites may ask you to subscribe before being able to use the free tool. And you should expect marketing e-mails from them in exchange for the chance of using the free rank checker. On the other hand, the paid rank checker tools are different.

Paid Rank checker tools.

Most of the providers of the paid tools will not try to sell you other things or force you to subscribe. But they use blogs and marketing content on their website to gain your trust and convince you to use their services. This strategy is not only efficient, but it also helps you gain more knowledge about the SEO industry as well as the capabilities of the tool provided by the company.

It is essential to do thorough research about each paid rank checker before using it. You do not want to spend money only to find out that the tools you use are not able to provide the results that you were looking for. Keep in mind that there are many different paid rank checkers, and each one of them has some similar features but also many different ones. So, your best alternative is to either do thorough research until you find the best tools for your needs. Or, use the services provided by an SEO agency to get the results that you are looking for.

What Information Can a You Get of a Google Rank Checker Tool?

As mentioned above, there are many Google rank checker tools, and you can get a lot of useful information from them. Besides the similar information that you can get from most of them like your website’s ranks, there are several other pieces of information that you can get from these tools. Keep in mind that the information provided by the free tools is very limited. Below, you will find out what to expect from paid ones.

• Keyword search volume. Besides the ranks that your website has for a specific keyword. Or the keywords for which your website ranks in search engines. Some paid rank checkers can also provide you with the volume of searches that a specific keyword has. This means the number of people that search that keyword every month. You can infer the potential of a keyword-based on the search volume. But keep in mind that keywords that have a higher potential will also have stronger competitors. Most websites in the same industry will try to rank for them. So, you should choose your main keywords based on the level of your website. You should try to choose only keywords for which you can get in the first three ranks in search engine result pages.
• Competitor analysis. Although you can manually do the research and find out how strong your competitors are, some rank checkers can do this for you. They will do the analysis for all your competitors of a specific keyword. And you will be able to find out how powerful the competition is and how high your chances are to win against them. It is essential to not compete with the giants in your industry from the beginning. You should first focus on growing your business and compete only against other sites that have similar levels to yours. In time, you can choose better keywords and start competing against stronger competitors.
• Backlink history. Some tools provide a full backlink history of your website. So, you will be able to see all the backlinks and the results that they produce for your business. These tools are useful to companies that use social media to increase their backlinks. Instead of looking for each post and the number of shares, you can use this type of tool to find out all the relevant information from a single-use. Sometimes, specific backlinks are not useful, and they may even have harmful effects on your business. So, you can find out which ones drag your ranks down and how to get rid of them.
• Optimization advice. Getting the information and making use of it are two different matters. If you do not have enough SEO knowledge, then you will not be able to improve your website’s ranks. You will be able to do it even if you use all the paid tools. But all you need is professional advice. So, a small number of rank checkers provide you with optimization advice that is based on the results. The only problem is that you must personalize that advice for your website. Every website is different, and you need to take that factor into consideration while making use of the optimization advice provided by the rank checker.

How Can an SEO Agency Use of Google Rank Checker Tools for You?

As you can see, Google rank checker tools can be useful for any website that wants to use SEO as an online marketing method. But there is a problem. To be able to get all the information presented above, you will need to use more than one rank checker. Most of the time, you will need to use three to five of them. But that will cost you hundreds of dollars each month. So, if you only need these tools for your website, the investment will not produce enough returns to be worth it.

But there is an alternative that is better from both the price as well as the results obtained. And that is to find a reliable SEO agency and use its rank checker services. These agencies will use the same tools as you would on your own. But you can get all the information provided by the rank checkers for only a fraction of the cost. But the downside is that you can’t use the tools anytime you want. You can only get the information once. If you need to use them again through an agency, then you will also have to pay for the services. Of course, this is not a problem because no webmaster needs to use rank checkers for the same website more than once a month.

Moreover, a reliable SEO agency will also provide optimization advice based on all the information provided by the tools. And this advice will be more complete than the one provided by the rank checkers. Also, the agency can personalize the information for your website. Some agencies will even go a step further and provide you with a step by step guide. And that will ensure that you will be able to implement the best methods to improve your ranks in the most efficient way. Of course, if you do not want to spend time and effort to follow the advice you got, then you can let the agency do the task for you. Besides new websites, it is a better investment to use the services of an agency than doing the SEO of your site by yourself.