HumCommerce Review Article: The Best User Behavior Analytics tool

Are you running an eCommerce business and looking for the best way to achieve greater heights of success, then this article is for you.

The most important reason for the success is website optimization to improve the conversion rate. You need to look deeper into your customer’s experience on your website. To optimize a website one needs to know how the customers are using the store so that he/she can find out the pitfalls in the checkout flow. Also, one needs data about each and every customer’s activity on eCommerce stores. And for all the above tasks you need the help of  User Behaviour Analysis.

We are going to review a WooCommerce plugin that will satisfy your requirements to grow your eCommerce business. HumCommerce is a Free WooCommerce Plugin that mainly aims at providing important detail about the customer’s actions using Visitor recording, segmentation, Identification, False Clicks, and other helpful insights. Moreover, HumCommerce understands the customer’s interaction with the website. This helps one convert a huge number of viewers into potential buyers when used for a business website.

 A Look at User Behaviour Analytics using HumCommerce

Once we have a good understanding of how users are behaving on the website, we can optimize the user experience.

HumCommerce is a Free WordPress Plugin to study user behavior on a website. It records sessions of users on the website. Further, it identifies the recordings with certain issues. These issues include; Dead Clicks, Rage Clicks, Frustrated Users’ Session Recording,  Cart Abandonment, etc.

Looking at the recommended session recordings given by HumCommerce we can definitely understand the most critical issues hampering our conversion rate for the business website.
HumCommerce quickly spots the errors and we can just take the corrective action to save the aftermath of these website issues.

Identification of Usability Issues HumCommerce

The HumCommerce WordPress Plugin helps the marketing teams to analyze the way users behave on a given website. It is the best tool that gives you all the session recordings on a website and analyses the recordings that are topmost important to watch.

Other than this, it can help to determine the baseline of normal activities that are specific to the website usability. For example, it catches if any of the CTAs are not working, It catches if there is an area where users are clicking but nothing is coming out as a result.

Moreover, all this information will be available to you on a daily basis through a daily report.

How HumCommerce works?

In simple words, we can say that this Free WordPress Plugin is the best user behavior analytics tool that provides various features. By using this free WooCommerce Plugin one can easily integrate into an eCommerce store.

• Download the WordPress HumCommerce Plugin
• Install it on the website
• Activate the plugin
• Wait for 24 hours to see the magic

What does it do?

HumCommerce helps website optimization. It almost does everything for you while you can sit back and relax. This WordPress Plugin gives us recordings to watch that have flagged errors on the website. All you have to do is take the corrective action to eliminate that issue.

This is the best and the easiest way to optimize a website using the FREE WordPress Plugin.

It records each customer who visits our store and allows you to revisit recordings of the last 7 days. It can be played by using the dashboard anytime.

Top Features of HumCommerce

HumCommerce provides excellent features that are more than enough for a person to gain insights for conversion rate optimization. Below is the list of features

1. Visitor Session Recordings

• By knowing the entire activity of your customer, you can grow insights into your business website’s usability. It will record and analyze the most important recordings that will be recommended to you on a daily basis.
• It will help you to have a track of the number of abandoned carts on the store on any given day. It would be helpful to follow up with them and get them to complete the buying process.
• It will also help keep an eye on the popup notifications that generate during the user session. Sometimes the website will have elements, which when clicked will not lead anywhere. So by watching such recordings we can know about Rage and dead clicks.
• It also helps you identify a broken user interface through its session recordings. Later, we just need to pick up the issues and improve the quality of the website. This in turn improves the user experience and conversion rate of the website.

2. Website  Errors

For an eCommerce business, to provide an amazing experience to the visitors there should be no errors.  So while browsing pages, products, and categories we are able to see whether there are any errors or issues, if there is any error then we need to fix them immediately.
HumCommerce gives us 20 recommendations daily in terms of session recordings to watch and gauge the user experience on the website.

It will let you understand the user’s activity on your site.

• Mouse movements
• Page changes
• Dead Clicks
• Rage Clicks
• Inactive CTAs
• Site interactions & many more

This has a lot of importance in order to optimize the website and maintain a smooth UX.

3. Cart Abandonment Analysis

HumCommerce gives us recommended session recordings daily. These session recordings include sessions where users did not complete the purchase. There may have been various hindrances for the users to not convert or to simply abandon the cart. But with HumCommerce we get to identify this errors without spending any time in watching hundreds of recordings. We can easily watch the recommended recordings, find the exact issue on the website, and fix it. This is the magic of HumCommerce.

Therefore this is the best plugin for cart abandonment analysis.

4. Critical Technical Issues

In order to increase sales, people also provide coupon codes to the visitor as a special offer. And here there are times when people find that the coupon code is not matching or they might be getting the message that their coupon code is invalid. To recover from this issue, you need to ensure that every function of your website works properly.

Technical issues often stress out people and they tend to exit from the website in order to get rid of the issue. It usually results in an abandoned cart. If your customers are not able to add items to the cart and does not make the payment smoothly then abandoning the cart is very obvious.

HumCommerce for User Tracking and Session Recordings

• By using the HumCommerce recording session, you can have many benefits. It allows the user to have a collectible and shortlisted session recordings list. It allows you to playback the recordings at different speeds and also allows the user to directly jump into the specified pages or the skip pauses done by the visitor during their visit to their store.
• The user-friendly interface is the key to success, often the visitor gets frustrated due to the misleading links and broken links. The best way to find out the weak spots is by having a look at the session recordings.

How to get this Free WooCommerce Plugin?

• HumCommerce free WooCommerce Plugin can be downloaded from the WordPress official site. Once the plugin is downloaded, you can start using it with done in easy steps, first of all, Install and activate it on your system.
• To obtain all the facilities and complete setup of the plugin accept the terms and conditions then “click to complete setup” button. Once it is done, HumCommerce will start recording sessions for your website visitors.
• Once the recording is done, after 24-48 hours the data will be ready for you to view in your WordPress Dashboard, you don’t have to keep logging in to find out whether the data is available or not. An email alert will be sent to you, once the data is available on your Dashboard.
• In order to keep you updated, you will be getting an email every day until you deactivate or delete your plugin account. WordPress allows you to store the data of 7 days and you can view them whenever you need it.

HumCommerce is ready to use for any WooCommerce stores.

This plugin is ready to use for WooCommerce Stores. It helps the eCommerce stores optimize their business website and improve conversion rates. The full user experience can be studied by using visitor recordings in the store.

By watching the session recording you can dig deeper into the data of each user’s experience in your store. In fact, you get a set of session recordings where users had problems on the website. You just need to watch the recordings and take corrective actions. That is it!

Price

HumCommerce is a Free WordPress Plugin.
You can download it now for FREE.

Final Thoughts

HumCommerce is a complete package that contains some best features like session recording, cart abandonment analysis, etc. If you don’t want to lose any money in terms of cart abandonment, then HumCommerce is the best solution.