How to Design a Logo for Your Blog, Business, or Other Organization

When you think of Coca Cola, Microsoft, Apple, or your favorite sports team, what comes to mind?

If you’re like most people, then the first image that you’ll see in your mind’s eye is the organization’s logo. The human brain loves to associate concepts with pictures because of how crucial visualization is to the way the brain processes things.

And that’s exactly why creating the right logo for your company is such an important step in starting a business.

In this article, we’ll teach you how to design a logo that is sure to captivate your customers’ attention and stick with them.

Define Brand Identity

The first step in developing a logo for your company is to define your brand identity. Remember that your logo, in essence, summarizes your brand’s identity. In order for you to design a professional logo, you first need to have a solid understanding of how you want to come across to your customers.

What is your brand’s personality? What message do you want to convey? What feelings and imagery do you want a customer to experience when they see your logo?

These questions are central to your brand identity. Find the right answers to those and use them as guardrails to your design process.

Get Inspiration

The design for a logo doesn’t have to be completely unique. It’s totally fine to get inspiration from what other companies are doing. The key thing to remember, of course, is that you can’t rip off what they’re doing in any way.

Not only is it illegal as it infringes on their trademark, but it’s also a surefire way to incite bad PR for your company.

Take some time to look at your competitor’s logos. Go through the top 100 companies in your overall industry, even. What are the images that come to mind when looking at their logos? Which ones stay with you and which ones do you forget easily?

Choose a Design Style

Once you have a general idea of what might work for your logo, it’s time to choose a design style. There are many different stylistic choices that you can make with logos.

For instance, the logo could just be a stylized version of your company’s name, like IBM’s logo. Or, it could be a picture like Apple’s logo. Figure out which one you want to do for your company.

Leverage Software

Last but not least, it’s time to turn your logo dreams into reality by leveraging the right piece of software. Believe it or not, you can design a logo for free by using one of the many options available on the market today.

You can also design a logo online and use templates for inspiration.

How to Design a Logo, Made Simple

There you have it. Now that you know how to design a logo, all that remains is for you to start building your company’s logo today using a software tool!

For more business-related advice, check out the rest of the website before you go.