6 Tips to Improve User Experience on your WordPress Website

Users are the new rulers of the market. Regardless of your industry niche, user satisfaction is the highest priority. Every e-commerce platform pays a significant amount of both time and money to ensure their website is enticing to the users and meet their specific needs and expectations.

As every business is going online, businesses are feeling the competition heat like never before. They are sweating hard in registering their presence and impressing users. This needs to increase user traffic on your website and gain organic visibility.

WordPress allows you to develop your website and float it online in just a few days. It is an easy-to-use platform that provides several templates and other quick-access tools to develop an impactful website. Here we present ways you can improve user satisfaction on a WordPress website.

• Importance of user experience

One of the key aspects that is considered while evaluating your business performance is the user experience. Offering users an experience beyond their expectations helps you earn their trust as well as business. It also helps you achieve a better online ranking that pushes your business to new heights.

You should make your website easy-to-use and attractive, place personalized offers strategically, and deliver value. You need to understand your users’ behavior and expectations to achieve these objectives.

• Tips to improve user experience

Enhancing the user experience is an ongoing task. Here are some tips you can use to deliver an enjoyable and valuable experience to your users.

• Monitor users’ journey

You can use analytics tools to monitor how users interact with your websites. It is knowing the page they first lend and the pages they traverse later on. This helps you identify the key user expectations and issues with the navigation (if any). You can improve your website design and make users reach the conversion page.

• Identify the drop points

Drop points are the pages where your users leave the website. Any page that shows maximum dropping must be analyzed and redesigned to keep the users engaged.

• Track key events

WordPress allows you to track the events or users’ interactions. You can see links clicked, downloads, and forms submitted. If they are not clicking an action button, there must be a problem on that page that makes them hold back.

• Monitor searches

Search bars on your website help users reach the desired page quickly. They can easily find products and services through it. If you find fewer conversions after a search, you need to improve the page where users have bounced.

• Identify areas for improvements

WordPress provides several analytics tools that analyze the website’s performance and display results in heatmaps. These visual results indicate the areas with the least activities and call for improvement.

• Narrow down the best strategy using A/B test

Once you know the issues, you may need to redesign certain pages. You can use the A/B test in WordPress to evaluate the solutions and implement the most effective one.

• Using analytics tools for monitoring and enhancing the user experience

Apart from implementing the above-mentioned tips, you can also use several analytics tools that help you monitor your users. Using these tools you can monitor every move the users make and get insight into what they like, what they dislike, and what they ignore. Tools like Google Analytics, Adobe Analytics, Hotjar, Chartbeat, etc provide detailed reports on users’ behavior and interactions and enable you to take proactive improvement actions.