Importance of SEM & The Reason Why You Can’t Ignore It

You may have come across a huge number of acronyms thrown around these days, SEO, SEM, SMO, CRO, and many others. It’s hard to keep it all straight and clear. The thing is that the words they sound similar may be variations of the exact similar words. So now we will discuss SEM, Search Engine Marketing is important for all businesses regardless of size and niche, but it depends on how you utilize it. It is the best marketing strategy that any organization can apply to reach new customers, increase revenues, and trim the acquisition amount of the organization. But before we begin to start to discuss how SEM marketing supports your business growth, we will have a look at SEM.

Here’s what you need to know about,

What is SEM?

SEM stands for Search Engine Marketing. SEM is the process of increasing website visibility on search engine results through paid advertising. The most commonly used paid search tool is Google Ads.

 What is included in SEM marketing?

Actually, SEM is a vast ground and there are pretty different aspects it includes. But most people choose paid methods, as they worth the money and helps to reach out to the target customers to the most. SEM works by leveraging the power of search engines like Google, Bing, and Yahoo through paid ads to reach potential customers at the perfect time and place. The SEM more commonly refers to pay-per-click advertising because of the paid search methods used. If you ask whether PPC is the same as SEM, then the answer is Yes! The following are the terms that reused often while discussing SEM. It will help to better understand the working of SEM. Some of the most important ones are

• Cost Per Click (CPC) – It denotes how much you pay when someone clicks your ad.
• Cost Per Million (CPM) – It is another way to pay for a search ad. Depending on the goals and how the ad tool is set up and you may want to just to be visible.
• Impressions – The number of times ad gets visible on a screen.
• Click-Through Rate (CTR) – The number of clicks a person got for the website from people who saw your ad, even if they didn’t click on the actual ad.

SEM vs Social Media Advertising

Many social media networks also offer ad services and you may ask then what the functionality of SEM is? They involve a search function. But social media advertising and SEM aren’t the same.

In Social Media advertising, it typically displays the ads upon the data given by the specific member and it largely focuses on the target audiences based on their interests, locations, buying behaviors, and online activity.

On the other hand, SEM relies on Keywords to target people when they perform a search action in the web search engines. Here one cannot take the place of another, but when both of them work together, they can bring a huge effect and growth on the business.

And it is the undeniable truth that we people dig into social media ads than other traditional TV and Radio Ads.

Benefits of SEM

The below mentioned are some of the benefits of SEM, let’s take a look

1. Brand Awareness 

• The bitter truth is that SEO and unpaid social media take time and by doing some research we can conclude that a quality site can take up to one year to scale up the rankings and it depends upon the strategies applied and how a person is tackling with their competitors. By using SEM we can create instant brand awareness even to a newly budding business.
• By investing in the right systems where you can turn the visibility into paying customers, then that’s a huge impact on your revenues as you will be converting viewers into potential customers.

2. Generating Revenues Quickly

• With the right investment in the right place, we can able to see the sales coming on the same day. It is quite simple, you can get started with something that likes Ads immediately.
• As we all know that “no gain, without pain”, like that to obtain the right SEM ROI, high maintenance is needed.

3. Grows along with Business

• SEM is highly scalable and to start with we can opt small investments. To try things out, new ideas with the right investment are the best way to start.
• When you feel that you are getting revenues from your side, then increase the number of ads, and you can remove the ads that aren’t working. By updating the campaigning data and schedule regularly, a drastic change can be seen.

4. Right Place at Right Time

• Whenever you visit a social media platform, nearly half of the world’s population is online. Most online experiences start with a search engine and it is the truth that search engines drive more traffic than any other source.

• It doesn’t matter whether it is a small business or a million-dollar turn over company being visible on the internet is more necessary to the growth and also to maintain the standards. People type something on the search engines because they need something, the need is an impeccable tool which generates revenue.

• SEM will help people with the need to reach your website at the right time if you have used the right content in-display ads.

5. Worth every penny you spend

• SEM is very affordable and worthy when compared to traditional advertising, the main reason behind it is the starting from investment and also the entire control we get. If you see any ad that isn’t generating the traffic you expect, then you can easily remove it and update the new one.
• Regular update on the ads also creates a huge impact on the number of visitors to the website.