In spite, there are people supporting the ban on ‘Tik Tok’, there are a few others who miss it. Would you believe most are business owners and brand marketers in that proportion? Apparts as an entertainment app, TikTok served as a medium of the marketing strategy for several brands. This phenomenon includes brands like Chipotle, NBA, Calvin Klein, BMW, and many more in the count.
Due to the unexpected ban on the 59 Chinese apps that happened in India last June. The brands are in a situation to find alternatives. This blog is for those people. If you are in search of the best app to advertise businesses, this content is your cup of coffee. Here are a few alternatives for TikTok.
If you are a great lover of Tik Tok, sure you may prefer using Instagram. Normally, this app is best known for posting selfies, foods, travel, and pets. Parallelly, it is a great app for marketing, but only a few utilized it effectively. Using the app you can create a post like images and videos. It is a great engaging tool when it comes to brand marketing. Even team Instagram recently introduced ‘Instagram Reels’ which works exactly like Tik Tok.
Just looking at the stats- on Instagram, potential advertising reaches 849.3 M people. Furthermore, in most-viewed stories, one in three is a business promotion. These are some astonishing data to consider Instagram as an effective marketing tool over Tik Tok.
Snapchat
Initially, the app was intended at the youngsters to post and share between friends and families. People go crazy with the filters and lenses effects in the app. With the evolution of social media apps turning into a marketing strategy. It became a necessity for the app to serve as an inevitable business tool. To enhance the businesses Snapchat recently came with the option of adding links. This allows people to add their website page link, video, or landing page.
Globally, there are 229 M people who use Snapchat every day. Also, Snapchat is the second most used mobile application worldwide. Imagine the engagement rate then. The difference between Snapchat and the other application is data privacy. Anything that is posted in the app disappears after 24 hours. So no tracking, no issues
According to marketing experts, Pinterest is one of the most underestimated applications by people and marketers. Actually, this app is capable of engaging more audience for a potential ad. Pursuant to CNN business, two in three are women who use Pinterest. Also, 77% of users weekly discover new brands and products. The post can be of an image, GIF, video, or short video. The promoted ad can be saved using the ‘pin’ option. If the user clicks the post-it directly launches the user to the marketer defined page. What else do you need?
Would you believe that over 30 million companies use this application for business? If you think LinkedIn is just to find a job and build a resume, you are wrong! The majority of business people use this app to network, connect, and sell products or business. It is estimated that 690 M people use LinkedIn to promote their business. With respect to the size of the business scale, the marketing tools are available on the dashboard. It could be either B2B or B2C the result will be the same. The tools allow you can customize and optimize the ad to reach people. Besides, you can also take the paid root to boost visibility. How about that?
MeWe
The biggest advantage of using MeWe for business is its interface. It provides the user to receive the ad in an impactful way. Moreover, the app is ad-free, spyware-free, and above all, it is a censorship-free social network. The mode of the post could be of image, video, or GIF. you can send posts to specific groups or individuals. Wow, MeWe!
We kept the best for the last. One of the finest applications that can emphasize any business is Facebook. With a wide range of tools and features, the app allows the user to engage in potential ads for branding. The visibility rate and impression are extraordinary. According to the survey conducted in 2020 by DAU, faceBook has 1.73 B daily active users. Also, worldwide, Facebook has 80 small businesses using ‘FaceBook Pages’. The platform provides people to connect with various products and bonds customer relationships. If you are looking for the best alternative for Tik Tok, FaceBook can back you up effectively. Actually, it provides more than any application on the list!
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About Amit Shaw
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