Digital Marketing Trends for 2020

Digital Marketing is such a thing which an organization should not dare to ignore, whatever may be your services or products without letting the people knowing about it, you cannot succeed. The corona outbreak proved that businesses and organizations could run without any issues by using the digital medium. A few years ago, companies and organizations required something more than a website and a Facebook page. But, now, digital marketing has become mandatory, and it has become tough to cope up with the recent trends.

As days passing, new trends are evolving, which questions the digital marketers” are you going to use the same strategy as last year?” If we do so, then we will stay back in the race with our competitors. So with a new beginning, new strategies should be used, here we will discuss some of the strategies which may take your business to the other level. And it is expected that around the world, the amount estimated to spend on digital marketing will be $1.3 trillion. So without any delay, let us look into the content.

Creating engaging Ads through Video Streaming

The reign of the video is continuing in 2020. And now, companies should start focusing on creating engaging video content Ads. These video content Ads can be used to run Ads strategies on the targeted platforms. In order to convert the viewers into potential customers, a brand image needs to be created before explaining them about our products and services. Then if they like it, they will surely contact you to know the further process or they will answer your call and will accept to take action.

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Social Media Stories

Social media marketing surges to obtain a maximum of targeted audiences. It is one of the best ways to reach out to potential customers. Rather than having regular posts on your feed, stories can create an impact on people’s minds. Usually, a story stays up to 24 hours, and we can have poles, question and answer sessions and many other interactive events with our viewers.

It will create trust. And updating our new services in stories can also reach a maximum of people than a regular post, which people may skip when they scroll their news feed.

Augmented Reality and Virtual Reality

AR/VR is being used in many gaming and media-related functions. But we can try experimenting with a strategy incorporated with AR/VR. It will attract many people and become famous, so there is a chance that people reach out to you while looking for the AR/VR video.

People trust Influencers than Celebrities

Social Media influencers are the people who take their followers to their life digitally. They share their hobbies, passion, daily routine, products they suggest, and many more. In a survey, it is found that teenagers and adulthood people trust influencers than other celebrities. First of all, select the right influencer, who you think is best for your brand promotion. So you can share all your updates and promotions through their social media channels. These influencer’s word of mouth can have a significant impact on your business growth.

Instagram is a Hit and where Facebook a miss

Facebook is where everything started, and people started to realize the power of social media. But the thing is the usage of the platform by the young audience is drastically reduced. And now, a survey confirms that above 41% of the active users are above 65. But many organizations are investing much in Facebook ads. It is acceptable for the organization that can spend some money on the wrong targeted audience.

While Facebook is leaning down, the silent rise in Instagram users is abundant. It is one of the fastest-growing social media, with most people in their adolescence. As a result, it may be a platform where you can find potential customers.

Dominance of Chatbots

Chatbots operates with the support of artificial intelligence. They talk, solve and get the customers through the process, by using machine learning and artificial intelligence as input.

Already many organizations started using chatbots as they are highly efficient. They can provide service 24/7 without any pay, lunch breaks, day-offs, vacations, and salary hike. While considering the brighter side, almost 80% of the business will start using chatbots by 2020. The corona has made people engage from home, and many downfalls in businesses can also be overcome by using chatbots.

Voice search

20% of the searches done in Google are voice searches, and without any doubt, it will only grow. The release of AI devices such as Alexa and the usage of Siri has made it possible to use the voice search. So to be with the trend, we can optimize the content to support voice searches. It can be done by using long-tail keywords.

While using the SEO contents, make sure to include some long-tail keywords in it. Instead of including ‘digital marketing strategies 2020’, you can use’ what are the best digital marketing strategies to use in 2020’ that is more in a conversational tone.

Personalized Emails

To have an official communication, people are still using emails. Billions of people around the world use it. The email marketing strategy is being used since ages, but the thing is general automated emails are not getting seen or attracts the people. So now, we can personalize the email, yes! You have heard it right. While personalizing the email, we gain more views. Instead of sending an ordinary mail to the people who have shopped in your website and left the items in your cart, you can mail them individually with the products they picked out. It will bring them to you.

Final words

As you see, the trends are improving day by day. You have to opt for them; otherwise, you will be left behind. In this 2020 voice search, AI, influencers, and interactive content will be most prominent. To make your business standstill, you can use new and trending techniques to communicate with your knowledgeable and tech-savvy consumers of today.