Instagram Reel and How Digital Marketers Will Benefit From It

The ban of 59 Chinese apps on Jun 29th has created limelights for alternate apps. In India, Tik Tok is one of those 59 apps that got blocked. There’s no doubt there are a lot of Indian people crazy about the app.

Recently, Instagram came up with a new feature called Reel to capitalize on the absence of the Tik Tok in the Google play store and iOS. This is a great move by the Instagram team to streamline more audiences and content creators.

What is Instagram Reel? How Does It Work?

The feature allows the user to create a 15-second short video. The feature allows the users to add a few filters and music before sharing. The Reel can be shared between followers and beyond. The user can see the Reel in the ‘Explore’ area and user feed area.

As you can see the feed below the video icon between IGTV and picture icons. For better-enhanced user experience, Instagram has tied up with prominent music labels. One of the most attractive factors about the feature is- the user is getting more tractions among fellow users and parallelly they do get increased followers.

Well, we all know about Instagram Stories, it will stay in our profile for 24 hours and fades away. Unlike this, Reel stays like a post in our profile. Say, if the user has a public account he/ she can share it and enable everyone’s visibility. Irrespective of people following the user or not, everyone can see the feed. Else, it’s up to the user to share it in the Story so that only the followers can see.

Tool Specification:

AR effects and Audio: the audios are available on the Instagram library, the user can choose out of it. Or the user can record with the original audio while recording.

Time limit: It is up to the user to set a timer for recording the video. Maximum of 15 seconds the user can record.

Arrangement effects: Before recording the Reel, the user can arrange multiple clips. This is one more user triggering niche from the technical team. The user can do seamless transactions while recording the video. Furthermore, it allows the user to choose the speed effects options (speed motion or slow motion).

How Digital Marketers Will Benefit From It?

A digital marking is an art, a digital marketer should be a skilled scavenger in it. He/ she should be in a ready mode to take up any trending material. Forbye, spectacularly make use of it to promote business/ product. In the mere future, Instagram Reel is going to be a cheery top for your marketing material.

The recent statistics from Instagram suggests that, Globally, 50 percent of the accounts in the platform have visibility in the Explore section. Adding Reels to the section also will have the same amount of traction and visibility. So this is going to be in the scavenging range for the marketers. Here are a few benefits of using Reel as a marketing strategy.

• Data shows, worldwide 25 million businesses are consuming This reason is simple, now, most of the users/ people want to see the product as visual content. Visual appealing products make the user make decisions quicker. So chances are more to significantly improve businesses using Reel
• Marketers can also make use of influential marketers/ celebrities/ personalities to appear in Reel for an impactful 15-second ad
• Running ad campaigns just like YouTube, Facebook would also make sense. Reel had given the leverage of using Instagram just like other ad media platforms. Using filters like location, demographics, behaviors the product can obtain its best
• On the other hand, it opens multiple windows for the Influencers to shine under the limelight of Reel. There will be a parallel development of influential markers where demand will be created for those people too!
• Looking for user-generated content was the immense success of Tik Tok. so formulating the same scenario would emphasize the business product and Instagram as well
• Like youtube, Instagram to provide the user with a good shopping experience soon Instagram to open commercial access. This will bring the micro, small, medium scale business people under one umbrella.

There is no doubt that Instagram Reel is going to change the face of digital marketing. Here it is all about heading towards the trending change. In digital marketing, it’s all about creativity meeting productivity. Hence take the help of technological advancement as a tool to build trust in your product among people. Aim and fire it is a sure shot!