Running a small business is quite difficult, as there are lots of competitors already working hard for their growth. Also, following the traditional way of marketing will surely give many benefits, because the 21st century is all about growth hackers. To grow a business, it’s essential to work accurately with the updated technology, data, and market trends.
And by market trends, how can someone forget social media marketing for business. There are lots of social media apps that can give a good conversion rate and can target the appropriate market for your business. Instagram can be the best option for social media marketing or promotion of a new brand. It’s cheap too and can give a good conversion rate if the consistency is maintained.
But many of the marketers haven’t got an expected amount of results by Instagram; hence, below-given are the top 5 hacks one can do to grow their small business over Instagram.
1. Keep your content great and maintain consistency:
Consistency, it can be just an easy word to listen to, but it’s quite hard when taken in practice. According to a study, visual contents attract a lot of people rather than any other content, and Instagram is the best app for that. But the content should be lively and up to the mark. Display your content in such a way that it stands out from everyone, and the person who views it would remember it for a longer period.
The post should be engaging enough to build an ideal audience. And the caption should never be copied from anyone else; it should be unique. Try to post as much as you can!
#Do Not Miss: The Best Apps to Use to Create Amazing Social Media Content
2. Keep your hashtag game strong:
Hashtags surely look annoying and trivial, but it’s an essential part of the Instagram algorithm. The hashtag not only exposes a person’s account to a broad array of the crowd, but even your page becomes more visible. One can just use 30 hashtags in a post. Hence it is suggested to do proper homework before using any.
Photo by NordWood Themes on Unsplash
3. Keep you CTA strong:
Each image or video posted on Instagram must have a strong call to action because the call to action speaks a lot about your consistency on Instagram. An Instagram CTA can be ‘tag your friends’ or ‘share the post on your story’. One can even direct their followers to subscribe to your YouTube page for more content or to purchase a product.
4. Run Contests and giveaways:
This can be a way to increase engagement and followers to your Instagram account. Contests and giveaways make people follow you and look at your product or service. Free giveaways can help you to increase the audience, as you can ask followers to mention friends on your post for wider engagement.
5. Pay for shoutouts:
There are lots of shoutouts done by professional accounts on Instagram. Some shoutouts are paid while some are for free. But it’s quite evident that paid shoutouts can give better results than a free one. But before going for the shoutout, choose an account that has many followers and is related to your product or service profile. Later contact the account owner and ask them for their cost.
Instagram can do wonders for any small business because most of the audience is active on that site. And the way Instagram works is quite engaging too. If you are looking out for increasing your brand awareness, then Instagram has everything to cover you up!
You can also stay updated by subscribing to iTechCode.