The Truth Behind Coronavirus & Its Effects on Traffic & Ad Rates

If there is one news that has been keeping you sit tight on your chairs for the last few months, it has to the new virus in town, Coronavirus. Ironically, Coronavirus has not just spread across towns but has engulfed the entire world in its arms and this has turned out to be a problem for some, but a boon for many. The most affected out of the lot are the small business platforms which have seen a fluctuation after the onset of this pandemic situation.

Global Pandemics and crises have always seen to have adverse effects and fluctuations in Traffic and Ad Rates and Coronavirus is no exception to this game. As Industries change their tasks, individuals remain in their homes more, and the world responds to a pandemic unfurling progressively—they go to online quests and news for answers to their inquiries and answers for their new needs. For certain promoters, these new searchers are driving new crowds to discover their way to sponsors’ destinations, and some are turning out to be new clients. For other people, the outcomes aren’t as extraordinary, and the techniques should change

Taking a deep dive into this situation, it is interesting to see how different industries are performing in this pandemic situation —Some rising, some falling and some remain neutral. Let’s see these changes and fluctuation in Traffic and Ad Rates in detail

Fluctuation in Traffic & Ad Rates

Google’s searches have moved, yet generally stayed consistent. Be that as it may, in the previous week, we’ve seen Google search promotion impressions start to diminish inconspicuously 7% beneath normal. That is normal, especially during vacation weeks, yet it was not expected by any sponsors.

What is phenomenal is how searchers are carrying on. As they rush to the SERP, we’re seeing that searchers may be searching for something altogether unique thus clicks are not worth your PPC Ad Rates spend. Others are progressively reluctant to convert over today. Since COVID-19 turned into a pandemic, we’ve seen change rates drop by an average of 21%.

Every Industry has a different amount of following when it comes to Traffic and has a different performance over the market with its Ad Rates.  Some have seen a rise in the profit metrics and some, on the other hand, have hit the rock bottom, while some remain neutral. There has been a massive fluctuation in the traffic rate and this has highly affected the rate of conversions which must be very clear by now.

But here is where the question arises, many creators are suddenly falling in their revenues, CTR and RPM. Have you ever wondered why? Anything can happen because of irrelevant ads for a specific keyword, invalid clicks, or dropper click. Let’s jump into everything that you need to know about this

The Bigger Picture

So many of you must be having a question. Is it okay not to care about google ranking if you are getting traffic?

That’s another question, and the common myth does it. The opposite is true! The traffic does not affect the ranking. It doesn’t matter how much traffic your site receives or what that traffic is – the effect is zero.

Google’s goal is to rank popular sites, and traffic is a measure of popularity. It is also true that Google has a very good idea of ​​how much traffic you. They don’t use traffic as a metric for search results because it is very loud and easily manipulated. In short, there are many good ways for them to establish and measure the popularity of your site.

There are some reasons to explain why this myth arose. One is that Google uses links as a measure of popularity, and more links bring more, and the same is true of social media.

So, if you are getting traffic on your website, it is good for your business and there is no doubt about it but it is always good to rank higher on google. Traffic and Google Ranking if done right can take your entire business to another level by providing you with an opportunity to expand and grow your business. Being on the top will generate more traffic and will increase your conversion rate.

It also helps in creating business authenticity and a good business image and you are much likely to be trusted by your consumers. Why would you let this opportunity go? So, if you are thinking around this question, you have got your answer and will decide on what is best for your business!

Conclusion

To sum up this entire write-up, you need to maintain a proper balance between your revenue and expenditure. Try not to go overboard out of desperation and spend more to expect more revenue. Play it smart and find a proper balance between your expenditure, revenue, and publication. Right now, your focus should be on gaining audience trust and building more audience by indulging into full-fledged digital marketing and improving your search engine optimization to its maximum potential.