3 Ways to Plan Your Content Marketing Efforts During Coronavirus

COVID-19 has literally brought the whole world to a standstill. There has been a drastic impact on a company’s marketing budgets and most of them are struggling to make an impression with the existing strategies. This phase is proving to be confusing for many brands as they are unable to plan out anything with regards to future possibilities. If you are one such struggling brand here we share with you 3 Ways to Plan Your Content Marketing Efforts.

Blogger Outreach

Though blogger outreach was a part of the scene since long its use is becoming more relevant these days. With a majority of the work being conducted with limited resources to refer to, customers are going to believe what their trusted blogger has to say. Find out the best bloggers in your niche and reach out to them with all the possibilities of collaboration.

Blogger outreach services can be useful in your quest to increase the potential of your content marketing efforts. SEOOutreachers knows the exact strategies required to tap the potential of blogger outreach and gain maximum advantage for your brand. Mostly the following tips are going to prove useful when it comes to planning and executing a blogger outreach campaign:

• Identifying influencers and creating an invite-only experience for customers to feel involved.
• Collaboration with micro-influencers to create a Live series on Instagram.
• Crafting appropriate blogs that the customer would be able to identify with.
• Using visuals and valuable information to attract customers’ attention.

Creative usage of social media

If you are continuing to post content on your blog might as well promote it too. Social media usage for individuals has risen and it is advisable to use that to your advantage. Use the following tactics to make a strong impact through your social media:

• Modify the content as per existing industry standards. Write about coronavirus and how you think it has modified lives. Make sure to give inputs that are practical and in keeping with what is happening.
• Use an emphatic tone so that the customers feel that you are also a part of the tragedy unfolding. Give your ideas about how they can deal with such a tough situation at hand.
• Keep the engagement levels high and monitor its impact. Find out what is going in their mind and suggest ideas to help them face their fears.

Make frequent posts and help customers relate to the existing situations. Comment and respond to their feedback to give a feeling of understanding.

Developing new topics

If at this point you are continuing to make posts about pre-pandemic times, then you are likely to lose out on customers. Create a separate portion on your blog that talks about COVID-19. Share facts and figures that would help customers realize the gravity of the situation. Give them ideas to deal with the problem on a large scale.

If you had planned any eBooks, infographics, videos for publishing keep them in holding for some time. Rather create stuff that is in keeping with the trauma that people are going through. Find out what pain points the customers are experiencing and how your brand may help in dealing with the same.

Conclusion

COVID-19 may take a long time to go and keeping your content plans in the loop for such time is not right. However, modifying the way you plan it could help you succeed in the long run. For blogger outreach, you may take help from SEOOutreachers as they can plan your campaign with the best bloggers giving you vast exposure in return. With their guidance, your brand can explore better possibilities and avenues of growth even in trying times like this.