Keep your business successful amidst the COVID-19 pandemic

The coronavirus outbreak affected businesses worldwide and caused more than $20 trillion of damage to the value of global equity markets. COVID-19 does not mess around, affecting young and old, rich or poor countries, sectors, and irrespective of a company’s size. Most business has been direly affected by the effects of the new virus while others remain strong.

How about your business? Perhaps you’re here worrying whether you still have a running business in the next quarter, or maybe you fear that the negative effects of the virus have clawed its way to impact your operations. Whatever the case, there are certain ways you can use to mitigate its effects. Read on to find out more.

Go for brand refresh. This can be as basic as reimagining your product designs or creating an entirely new web presence through a new business name and website. If it’s been ages when you set think about your businesses’ brand identity, it may be the right time to start the following:

Redesign your logo. Provide a logo makeover to your website. Start by understanding the value you provide your customers and assess the product and services you offer. Meet with your marketing to discuss this in detail.

Enhance your brand’s look. Besides the logo, you can boost your site’s design by making sure that its look matches your brand. Come up with a unified brand across your website and social platforms that your customers will recognize and share easily with others.

Use the power of social media

Many businesses run huge campaigns using social media because it’s where customers are at for many of the verticals. If you haven’t yet, it’s always the best time to create social media pages for your business – Facebook, Instagram, YouTube, LinkedIn, these channels will help you push out value-driven and engaging content to get more leads for your business.

Here’s were wit outside-the-box imagination works best. Work with your team to create inspiring social posts, exciting videos about your products or services, viral memes, and more.

Content Management Systems (CMS) like WordPress offers social channel integrations natively and you can tweak many of what we discussed in this article easily. On your own. No coding needed.

Update your website

If you’re a product or service provider, you can provide customers everything they need to shop while staying safe in their homes. It’s high time to optimize your online store. Start by updating your product pages. Try uploading different product photos in carried angles or how the item looks in real life by using models. Utilize product descriptions to express the item’s value and don’t forego product specs.

Assess your checkout flow and make the process clearer for customers to easily finalize their purchase. The goal is to get to the check out with as little clicks as possible. Include a clear call to action for each product page, like Check Out Now or Check Similar Products.

You can also consider automation like automated emails that target shoppers who abandon their carts. Update emails that are sent automatically to customers to make a purchase or subscribe to your site.

Regardless of the industry, you can have your new or updated website ready in days if you use a website creation tool like WordPress and get a WordPress hosting via trusted providers like Vodien. WordPress makes it easy to build a website and is a perfect choice for start-ups and veteran netprenuers alike. Business challenges like the COVID-19 will always exist, but your tenacity to keep your business running or get one started is what makes a difference – not only for you but to the people who benefit from your offers.