Bangkok SEO Company: Expanding Your Business to Thailand

Advertising is one of the most important fields in the world of business right now. People will always think that the product or service and people are the more important ones. There is truth in this statement as they do makeup that any company needs to make money.

However, the world of marketing has been expanding for the past few years or so. With the power of the internet, everything seems to be a possibility. You can now reach a wider audience instead of just focusing on your locality. This creates another program that can bring you more income.

However, this does not mean that you need to go international as this article suggests. A lot of businesses do not need to even though many experts think you have to. This would truly depend on what kind of business you have.

For example, you might be focusing more on services that need to have people around. It will not make sense for you to advertise online, especially if your target demographic does not have the internet either. On the other hand, you can still use it if you want to expand your business. For example, you may want to explore a new market like Thailand.

Choosing The Land of the Smiles

Thailand has been one of the emerging locations for business in Southeast Asia. However, it wasn’t always the case, especially in the mid 20th century. The ongoing strife and the eventual change from absolute to constitutional monarchy made it seem like the country couldn’t recover.

Fortunately, there seems to be a renaissance of sorts in the political scene and people were rather supportive of it. The focus went from just agriculture to including tourism as a part of their overall national trend. With their majestic beaches and rich history, there is always something for you in Bangkok.

With this influx of new opportunities, many others are starting to penetrate the market. It would help if you are already in the country since it would be easier to reach the people in the area. Also, you would be exposed as to how the people live and their culture. This would certainly help you with your plans in extending your business with the locality.

However, you can also take your business here without even going to Thailand. The internet has been rather useful in creating opportunities like this. Why not use it now?

One of the ways that you can take advantage of this is through the use of SEO services or search engine optimization. It is taking advantage of search engines like Google and the like to market your business. You may have already seen this in action if you are using the internet quite often.

If you search a certain word or phrase, you would then be greeted with pages that are related to your search. This is usually ranked based on accuracy and relatedness because that’s what these search engines want. They want to be reliable enough so that people will use them often.

This is where you can use search engine optimization to your advantage. Fortunately, there are many ways for you to achieve this. You can always begin by building a website first, then you can cram it with content so that the developers will notice it.

However, this is just the simplified version. There are a lot of ways to succeed, but there are also avenues for failure. Here are some tips that you may want to heed to ensure success in the Thai market.

Tips to Penetrate the Local Market

1. Language

One of the first things that you need to adjust first is the language. Now, it would help if you already know Thai. Even though most of the middle and upper classes can speak English, they still prefer using the local language. This is why it would be better for your website to be in Thai as well even though you are an international company. This would bridge the gap between you and your potential customers as this might be the greatest barrier that you will face. Learn more about this here: https://www.linkedin.com/pulse/20140603143206-20499125-how-to-overcome-language-and-cultural-barriers-in-the-workplace.

2. Customs and Traditions

Another thing that you need to consider is the culture of the people. If your company is based in an ASEAN or other nearby nations, then it would be easy to adjust. Most countries that are in this circle would usually have similar traditions and values. It might have different names, but it would still be easier to follow and understand.

However, if you are from another country or continent, then you might need to brush up on these as soon as possible. Even if you think you already know everything, there is still somebody of knowledge that you need to understand.

3. Setting Up on the Mainland

This is optional, but this would truly help your case once you have already established a presence in their local online community. People may want to see some sort of physical representation of your services and company. This way, you can also accelerate your growth with the locals and help you create more goals to achieve.

4. Having a Local Guide

Lastly, if you continue building your business locally, it would be best to find someone who already knows their way around the demographics. They can either be local or foreigner as long as they have knowledge about marketing in the Thai market. Once you have one of them on your team, then you can easily transition into the other tips on this list.

You don’t even need to master the language anymore; having the basic idea of speaking, reading and writing Thai is more than enough.