Build stronger relationships and interact with your customers on a more consistent basis.

Email marketing is a great way to communicate with your customers on a regular basis. This can be done through marketing emails that are meant to promote products and services, or through more educational content, like newsletters.

Email newsletters provide you with an avenue to reach out to your customers and update them about what’s going on with your company. It’s a simple way to build a stronger relationship and keep your customers in the know of all things brand-related.

In this article, we’ll take a look at how email newsletters can help improve your customer experience and help you build a stronger brand image.

Here’s a quick look at what we’ll cover:

• Discuss what an email newsletter is
• Understand how you can benefit from investing in an email newsletter
• See how they are a cost-efficient solution
• Understand how they can help increase your site traffic
• Know how they can promote new products and increase sales
• Increase the frequency of how

What are email newsletters?

Email newsletters are email communication that you send out to your subscribers on a regular basis. Many companies choose to send them monthly or quarterly to keep customers engaged and updated on everything going on.

Newsletters are meant to keep your customers updated and connected to the things happening within your company. This could include any new company updates, product announcements, or recent news about your brand.

Email newsletters can be sent to customers once a month, or even less frequently. Sharing company updates and recent articles are a great way to engage your customers. Image courtesy of Business2Community.

They are generally a little less promotional than other email marketing efforts, but they certainly can still contribute to online sales. With newsletters, you can expect to see open rates around 23% and click-through rates that come in right around 17%.

The example above is a great example of how you can send customers relevant content that isn’t necessarily all promotional. With new articles every month, it keeps the reader engaged and looking forward to the new articles next month.

What are the benefits of investing in an email newsletter?

Keeping in close contact with your customers can keep your business front of mind. It will also help your customers feel more connected with your brand and build a stronger relationship. But on top of this, there are a few additional benefits to using newsletters as part of your email marketing strategy.

Newsletters are a great way to reach your customers. They provide you with a number of benefits from control over who you reach to the improved effectiveness. Image courtesy of Jacob Airey.blog.

Let’s take a look at a few different ways your company can benefit from email newsletters.

Newsletters are Cost-Efficient

When compared to launching an entire campaign that includes print, digital media, and maybe even event planning, a simple newsletter is a cost-efficient way to reach your customers. On top of that, newsletters have the opportunity to engage your customers on a more frequent basis and provide them with relevant content about your brand.

Knowing that you send your newsletter at a specific time, your customers will know to be on the lookout for your monthly or quarterly communication. That means you don’t need to do any additional advertising once your subscribers have opted-in to your newsletter emails.

While it may take some time to develop content and organize the email, it’s a consistent way your customers know they will hear from you. Without having to invest in additional advertising or promotion of your newsletter, it’s truly a cost-efficient option to communicate with your customer base.

Over time, creating your newsletter will become easier than ever. You can utilize content you’ve promoted in other areas of your marketing and start to template your emails for a simple design process.

Help Increase Your Web Traffic

Increasing web traffic is a goal for many eCommerce marketers — and it can be a tough one. Gaining traction with organic search is easier said than done, but that’s where your email newsletter can help.

The newsletter you send out to your customers will include a variety of links back to your website. Whether you’re sending readers back to a blog post or product page, they are navigating back to your website from the email.

Taking customers back to blog posts and articles on your website is a great way to encourage them to keep reading. With a clear call to action, it’s obvious where the user should click next. Image courtesy of Email Newsletter Examples.

This will naturally increase your web traffic and bring customers back to your site to learn more about your company, read a new article, or check out the products you were highlighted in this month’s issue.

The BarkBox example above does a great job of sharing articles that would be relevant to their customer base. It’s also very clear where a customer must click to continue reading about the topic. Providing a clear and concise call to action will help you see an increase in conversion.

Another way to improve your website traffic with your newsletter is to add personalization tactics throughout your template. Doing this will allow you to input content dynamically and provide only the most relevant information. This comes with better list segmentation and learning what your customers are already engaging with.

Don’t underestimate the power that newsletters have for increasing web traffic. Especially once you start sending personalized messages and building up a loyal subscriber base.

Highlight New Products and Increase Sales

While newsletters are designed to keep customers informed about what is going on with your company, they are also a great way to promote new products. You have a captivated audience when it comes to your newsletter — these customers have identified that they want to hear from you.

That’s something you can use to your advantage when promoting new products and services. Let them know about your new products in their monthly newsletter to get the word out and start increasing sales.

You can even use your newsletter as an opportunity to provide an exclusive look at new products before releasing them to the public. That will add another layer to your newsletter and let your customers know they are the first to see and purchase this new item. For many people, exclusive offers such as this are a big driving factor for purchases.

Product promotions don’t have to be super flashy. You can incorporate a simple design to let your users know about a new and exciting item while not taking away from the monthly newsletter. Image courtesy of G2 Learning Hub.

The example above does a great job of letting customers know that there is now a new size option when ordering their favorite ice cream without throwing it in their faces. It’s a nice subtle way to let customers know about the new option while informing them of the new spring collection in this newsletter.

Frequently Engages Your Customer List

When it comes to keeping loyal customers, you need to frequently engage with them and work to build a solid relationship. Email newsletters help you do just this. By providing frequent communication that is relevant to the needs of your customers, you can maintain a loyal relationship.

Newsletters are important for loyal customers but just as important for your newly enrolled customers. When someone subscribes to your email marketing, you need to take the time to warm them up and welcome them to your emails. Newsletters are a perfect way to do this without putting pressure on the new subscriber.

You never want your customers to receive an email and forget who you are. That means it’s been way too long since you last communicated with them, and could easily send you to the trash or spam bin once you’ve finally reached out again.

By reaching out to your customers on a more consistent basis, you have the ability to build stronger relationships and grow your brand awareness.

Get Started With Email Newsletters Today

If you haven’t already invested in starting an email newsletter, it’s a great time to get started! You can reach your customers on a more consistent basis and start building stronger relationships in the process. Take it to the next level by adding dynamic personalization and you’ve got yourself an impressive new marketing tool.

The hardest part is getting started, but once you make the decision to go for it — you won’t regret it!