5 of the Best Alternatives to Active Campaign for Smart Brands

Before we get into a discussion about ActiveCampaign and the alternatives to ActiveCampaign, let us understand the smart brand. The smart brand is one that sees its audience and knows how to find it and get its attention. With a focus on marketing automation and CRM, the smart brand makes the best of its scarce resources and comes home with optimum results. So what does the smart brand look for while investing in a CRM and marketing automation platform? Here’s a quick look!

• Engaging Campaigns: Smart brands need to build engaging campaigns that go across several platforms like websites, blogs, social media, email, landing pages and much more. These campaigns need to be designed with the best content in place to get the most out of the limited attention that the audience would accord to the same.
• Result Driven Metrics: With results in mind and goals set well in advance, the smart brand would always have an eye on metrics that can bring in the desired results within campaigns that have been designed and automated.
• Knowing the Audience: A smart brand would want to know its audience which means lead generation and lead nurturing are some of the most important components that would have to be built into the CRM and marketing automation software or system that is being used. With full knowledge of its audience and what the audience wants, the smart brand would be able to work in the solutions via its campaigns and also carry out customer support and relationship management in the appropriate manner.
• Efficient Collection and Storage of Data: A smart brand would require a system wherein the contact information, as well as the interactions with the customers, would be duly recorded and tied in with the metrics and the goals that are set in the sales conversion pipeline. Loosely translated, this means that the smart brand would necessarily have an eye on a proper and intuitive marketing automation system that runs parallel to the sales pipeline and the conversion process with the data that is stored on the integrated CRM system.
• Getting to every corner of the Digital Marketing Gamut: There are many corners in the world of digital marketing where one’s ideal audience and the customer may be found and converted – and the smart brand knows this well! Hence, the smart brands look for an all-encompassing system that will help it get to all these corners in a relevant manner, with data stored across all these varied platforms and forums where the ideal customer may be lurking.
• Cost Effective: While choosing its marketing and CRM system, the smart brand likes to make a conscious and smart choice when it comes to the plans and packages. The smart brand will always look at the maximum features that are packed into the most affordable plans. Also, apart from this, the smart brand will have an eye on how difficult or easy it is to set up such a system and the availability of support in doing so.

ActiveCampaign is one such email and CRM centric platform that a lot of smart brands use for their needs. Yet, there are many alternatives to ActiveCampaign since it does not fulfill all of the above criteria for the smart brand, especially when it comes to affordability, ease of setting up, a full suite of services and finally, the availability of constant support especially for small teams that need all the help they can get. So let us cast a glance at the ActiveCampaign alternative that can fit the needs of your smart brand!

1. EngageBay: This would easily be one of the best alternatives to ActiveCampaign when it comes to smart brands because it is filled with many smart features and smart pricing to boot. With Engage Bay, you get to tap into complete marketing solutions at affordable pricing and complete and constant support as well.
2. Exponea: With many features that can fill in as the perfect alternative to ActiveCampaign, Exponea has many features that are data-driven and aimed at getting the right message to the right customer at the right time! Exponea has many well-known clients and it helps the smart brand optimize many functions like websites and even product reviews so that you can target your core audience in the right way.
3. iContact Pro: With this platform, you get an email marketing tool that brings you the best of CRM and marketing automation with amazing templates that you can build in a matter of minutes. This platform is a good one for those looking for an email centric software yet it would hardly fulfill the wide-ranging needs of the smart brand that needs all its solutions in one place.
4. AWeber: This is an easy to use tool that brings many email templates and CRM under one umbrella of services.
5. MailOptin: This is also an upcoming platform that can help you create and make the most of email lists.

As per the above review of all five alternatives to ActiveCampaign, the best one and the most pocket-friendly one would be EngageBay!