SEO vs. Email Marketing? Which One is the Most Effective Strategy for Lead Generation?

More than 80 percent of marketers believe that lead generation is critical to meeting business goals. The key is figuring out the best way to utilize this marketing task. Two of the most used are lead generation through email and lead generation through SEO. Which one is most effective: SEO vs. email marketing? Let’s take a closer look at both to determine email marketing and SEO benefits.

We will examine what benefits you can expect from SEO lead generation, why you want to incorporate email lead generation and which one is the best option for your business.

SEO Lead Generation

When you capture prospective customer information through search engine optimization, this action is referred to as SEO lead generation. What is SEO and its benefits? SEO stands for search engine optimization and should be the main focus of any business.

Even once you get the basics down, it’s vital to know that SEO marketing goes beyond just the technical aspects. It’s good to understand website optimization and keyword research, but you need to take it to another level.

The best way to leverage your SEO lead generation is to create a system that fully integrates your search engine efforts with the digital initiative, most importantly your content marketing.

To start, come up with a few topics you want to curate content for. Now, you could simply write these blogs and attempt to attract visitors, but that’s not enough. Instead, you want to dive into research. Look at the first page of results when you search for that given keyword. You must analyze what keywords are being used so you can also rank for that topic.

Once you have this information, you can write an SEO-friendly piece of work that gains you search traffic, which turns into leads.

You don’t want to stop there. Keep creating content that meets your customers’ needs. Give them helpful information, video, whitepapers and ebooks that answer their questions. If your audience sees that you are genuinely attempting to help them, they will want to give you their information.

People need to know you aren’t just looking for a sale, with both your SEO vs. email marketing. Even though you aren’t focusing on the sale, don’t forget to include a CTA on every blog post. You want to make it easy for your visitors to take action.

Best Automotive Marketing strategy to attract new buyers to your dealership.

Email Lead Generation

Email marketing continues to be one of the best ways to collect leads. With 269 billion emails sent each day, you know that this medium is one of the most used for communication. When communicating with brands, consumers prefer email, which makes this type of marketing perfect for any business.

Leads from email marketing come by way of subscribers. These people sign up for your email list and then you send them relevant content or information. To get many leads, you must make it simple for your audience to sign up.

That’s why you can’t start the lead generation with emails. Instead, you need to focus on the signup form and make sure it is optimized. You can find numerous SEO email marketing sample forms online that make for a great template.

As with any signup form, you want to keep it simple. Don’t ask people to provide too much information, or they won’t provide any. On the other hand, you can’t ask for too little that you don’t have what you need. There’s a delicate balance required for a successful email marketing campaign.

The best practice is to ensure that your visitors can subscribe everywhere they go. You should have sign up forms at multiple points to make it simple. For example, consider generating leads from the following avenues.

• Signup buttons placed on your main blog page and specific posts
• Landing pages on your website
• Social media links taking readers to your form
• Embedded forms placed on the about us and contact pages

Sending Email Content

Once you have the leads, you want to start sending emails. There’s a right and a wrong way to handle this marketing strategy. First, make sure you always send out a welcome email that’s personalized. This is the perfect time to inform your leads about what they can expect from you.

You can easily automate your welcome emails to make things easier. It’s best if the welcome email goes out within 24 hours of the person subscribing. This prompt action ensures that no one forgets about signing up or what your brand has to offer.

Let them know to look for helpful newsletters and special offers occasionally.

You also want to send out a predictable round of emails. Your recipients should notice a schedule, whether you send content every week or every month. Knowing what to expect helps to keep your audience engaged, no matter what part of the buying journey they are in.

To maximize the potential, make sure you generate leads by combining your email marketing efforts with your social media campaigns. This doesn’t require a lot of effort, but it is sure to provide you with substantial results.

Simply include the social media sharing button with every email you send out. Your subscribers will be encouraged to share content with their followers and friends, thereby producing more exposure for you. Soon, you won’t have to try hard to generate more leads.

What’s the Verdict? SEO vs. Email Marketing

When thinking about your lead generation efforts, the question isn’t necessarily what platform you use; it’s about how you are going to get started. SEO isn’t better than email marketing and vice versa. They are both optimal ways to find new leads. Both channels offer an effective method of gaining a larger audience.

The key is to make sure your brand focuses on both email marketing and SEO practices. If you want to reap the maximum benefits from your lead generation efforts, you must formulate a strategy that incorporates both avenues. Use SEO with email marketing to create a harmonious marketing plan that is sure to help you succeed.