How to Ensure Your Website Works on Every Device

Long gone are the days when you only had to worry about your website being user-friendly on a computer. If you want your site to be successful — who doesn’t — then you need to ensure that it works efficiently and effectively across multiple devices.

Arguably, the most important device, in this case, is the mobile phone.

Did you know that 2 billion people worldwide access the Internet via a smartphone? That is a whopping 51% of the global base of users.

Furthermore, specifically in the United States in 2019, 44.36% of all web traffic originated from a mobile device.

Can you really afford not to cater to this massive market of smartphone users?

Of course not. That is why it is so important that your website works on all devices, and this is how you can ensure that yours does!

Analyze How Your Customers Access Your Website

It is useful to know exactly how many of your customers are using their computers to access your website, as well as how many are using a tablet or their smartphone — plus, what type of content they are consuming on each device.

In all likelihood, a large percentage will be using their smartphones, and as a rule, if more than 10% are using this device to access your site, then you should definitely be optimizing for mobiles.

Utilize Responsive Web Design

If you don’t want to go to all the effort of creating a whole new website specifically for mobiles, then your best option is to use responsive web design.

Responsive web design works by making web pages render well on a variety of different devices and screen sizes, taking into consideration images, layouts and text size.

Responsive web design can:

• Increase mobile traffic
• Lower maintenance needs
• Lower bounce rates
• Increase conversion rates
• Improve SEO

Monitor & Test Your Website

Whether you have created a responsive website or have chosen to build a separate mobile-friendly one, it is important that you track the effectiveness of your site/s and make any necessary improvements to ensure that your customers are getting the best possible experience.

A digital performance specialist, such as Digivante, can carry out a variety of testing methods including function testing, security testing and payment testing, to ensure that your users are getting the best possible experience across all their preferred devices.

Ask for Customer Feedback

The needs of today’s consumers are changing constantly, therefore it is important that you keep up to date and informed about what it is that your customers want, whether that’s through a computer, tablet or mobile device.

It is better to know where you are going wrong, or to find out about a key element that you have overlooked, rather than your customers simply going elsewhere for their content needs.

A simple email or social media post, asking “what are we doing right and where can we improve?” is sometimes all it takes to gather invaluable information from your users. Plus, most people love to give their opinions, especially if you offer a small incentive for them to do so!