The Importance of Search Engine Optimization in Digital Marketing

Nowadays, the Internet has become a battleground. Everyone is fighting for their own piece, while only a few people are reaping the benefits. A few online companies are present everywhere we click, and we want to have the same thing. Facebook is everywhere, Amazon is everywhere, and YouTube is everywhere. Depending on the situation at hand, you can think of these as platforms or competitors. We’ll take them into account as platforms where you can use them to improve your business. That’s because it is almost impossible to go against these giants.

Optimizing a webpage

We’ll look at an example to make this a bit clearer. Let’s say you have a physical store. It has a name on it, and people come in, and they see all sorts of things. From furniture to clothes and food. Nothing is sorted in a particular order, and you can find a little bit of everything.

On the other hand, we have a store that sells one specific type of product. Let’s say it sells watches. Everything in the store is the timepieces themselves, or accessories related to watches. Which one of these two stores would have more customers? Think about it for a minute. Click here to read more.

The first store would definitely be more fun to explore, and it might have more visitors. But, the main point here is customers. Business wouldn’t be booming for the disorganized store. The same thing goes for an online business. If your page is not optimized and organized, you can’t expect to have plenty of customers. You want to focus on one specific niche and be the best at it. That’s what’s going to make profits in the long term. By doing that, you are actually building a brand for yourself. Now, how is that related to SEO and digital marketing?

SEO and Digital Marketing

These two things go hand in hand. They are like two sides of the same coin. If one of them becomes better, so does the other. First of all, SEO means search engine optimization. This is related to your page, and how focused it is on a specific topic. Search engines like Google, Bing, Yahoo, and DuckDuckGo send out spiders to crawl across your website. Here’s some more info: https://www.theguardian.com/small-business-network/2016/apr/22/baffled-digital-marketing-seo-content

They check the content, links, alt attributes, and the entire cohesion of what you’re trying to do. Based on your performance over these criteria, they give your page a specific ranking. So, if you have a store about watches, and somebody types the word in Google, your page would come up. But, that’s much easier said than done because there is a lot of competition for that word. You need to be more specific, and then you’ll have a higher chance of being first.

To be honest, nobody checks the second link. So, the only solution is to be first. That’s where digital marketing comes into play. You can go on a small curve and get paid ads to show your page as first for a specific keyword. This will substantially increase the traffic to your page and will boost your visitors. As soon as that happens, the search engines notice it.

They take the new information presented to them, and they change the rankings again. Because you have more visitors and readers, you will have a better performance. That’s how you win the game one step at a time. This is precisely why we said that these two things go hand in hand. One can’t go anywhere without the other one following. If you need help with this, you can turn to professionals such as Rankglider SEO Company.

Creating a great strategy

Whatever you plan on doing, you need to have a strategy. But, be sure to write it down. You will be more committed to sticking to it if you have it on paper. As well as that, you need to start measuring results. Numbers will become your new best friends. The first thing on your list should be to make everything mobile-friendly.

Most of today’s online customers buy things from the comfort of their phone. You could be anywhere, and you can make a purchase. It takes only a few taps. It’s estimated that more than 70 percent of online sales happen via mobile. Be sure to utilize that. Create an ad campaign that’s focused on mobile users, and you will see the number of sales go up. It’s all related to making the process easier for the buyer. Imagine yourself in their shoes, and everything will be more transparent.

The second thing is to pay attention to ads. It’s good to have a campaign going on Facebook or Instagram, but don’t put anything on the page itself. The landing page should be clear and concise, with one single purpose. To make the visitor into a customer. You can create a funnel that takes them on a short buyer’s journey to make them believe they must have your product. For that, you need to make your website clear and easy to use, with no distractions whatsoever.

Apart from that, you should focus on giving your readers quality content. Everything on the page needs to be true. Today’s consumers are the smartest the world has ever seen. Don’t think that you can trick someone. That’s why reviews exist. Focus on giving the most value you can, and you’ll reap the profits.