Factors to consider before you get into Instagram Ads

Before you get into Instagram advertising, read on to find out certain factors that need to be considered when thinking of advertising on the platform that currently has over 1 billion users. Wasting money is something that no businessman wants to do, but you can end up doing that if you do not plan your Instagram campaign properly before going to an Instagram ad management service.

Following are certain Instagram ad campaign factors that you should consider in order to avoid unpleasant situations and get the best revenue from your ads.

1. Get yourself an Instagram account

The first thing you need to do is get an Instagram account done. This is required because all Instagram advertisements direct possible customers to your Instagram account. So, if you do not yet have one, get it done as soon as possible.

2. What is the worth of a new customer?

Before you begin with your Instagram ad campaign, you need to figure out the current worth of a new customer to you. This has nothing to do with INSTAGRAM but your present customer base. If you have handled such a concept before, here’s how you do it:

• You firstly need to determine the percentage of profit that each of your customers have brought you in the current year.
• Estimate, on an average, how long you can retain a customer.
• Determine how much does it cost to draw a customer to your brand.
• Finally, combine all the information and deduct your acquisition expenses from your per-customer profits. This shall give you the worth of a single customer.

4. Which type of ad is right for you?

If you have had a look at Instagram Ads, you possibly have already asked yourself the question. What you need to do is decide whether you want your business to benefit from the likes that customers click or see your recent posts i.e. do you wish to pay when your potential customers see your advertisement or when they take an action in it. You may leave the choice to your Instagram ad management service or let Instagram decide it by itself. Alternatively, you can buy Instagram followers from this link to boost your visibility and exposure.

5. What interests are you targeting?

Interest targeting is an aspect where Instagram advertisements actually excel. Instagram has become a popular marketing tool because advertisers use the same interests that users share for interacting with their friends, in order to target their advertisements.

Let’s say you have a site that sells kitchen utensils and cookbooks. Then, you would want to target people who are interested in cooking or are tied to kitchens. Even DIY enthusiasts and event planners may be interested in your site.

6. The age and gender you are targeting

Determining the age group or gender of your target audience is really important. If you are promoting a retirement community, there’s no use targeting all age groups, because not all people would care for your club.

Choosing the gender can be tricky. Suppose you are selling guides on wedding planning. You may think that only women would be interested, but you never know, many men could also be searching for the same information. So, until and unless your product is absolutely gender-oriented, you need not choose a particular one and cut out on potential customers.