Voice Search Optimization

Siri – Amazon Alexa – Google Assistant – Cortana. If you asked any of these digital assistants where your company is, when it’s open, or what you’re offering, do you know what they’d say? Your customers certainly ask these questions. Last year alone, 58% of consumers used voice search to research local business information. Voice-activated services have brought about a profound change in the way consumers find information about your brand. Is your company ready for Voice Search Optimization?

The results of current studies, such as those from PricewaterhouseCoopers LLP(PWC), clearly show that the use of digital voice assistants is increasing and that in the future more and more users are predicted to use voice commands to search for information online. This should make companies rethink and engage in Voice Search Optimization.

Hey, what do you know about my company?

You cannot control the user experience or the algorithms behind today’s voice-controlled services, however, you can provide them with the best and most up-to-date information about your company so that they can give consumers precise answers. Enest  Services helps you structure and manage all public information about your brand by creating your own knowledge graph for these services. We ensure that this data flows into the knowledge graphs behind the voice-controlled services of today and tomorrow.

Optimize your website for voice search.

Voice-controlled services rely on structured data to deliver extensive results such as opening times, addresses or photos. So your job is to structure and tag the content of your website so that these services understand it. Enest makes it easy to add structured data (also called a schema) to your website that help in snippet building

Remove Bad Answers.

Duplicate entries, incorrect addresses, incorrect opening times. Voice search presents users with a single answer with irrelevant context and fewer alternative options than conventional searches. It is even more important to remove incorrect or outdated information about your company from the internet before any of the voice search services locate and read it. Enest’s thorough data cleansing process ensures that your data is formatted consistently and that your brand is presented correctly across the web.

Why is Voice Search Optimization so important?

Voice Search Optimization is a mix of techniques in the area of online marketing that is used to adapt websites to the changes in the online market because of the introduction of Voice Search. More and more users of mobile devices are using voice search and are searching on the Internet without a keyboard. Voice search apps are often pre-installed and depending on the provider such as Google or Apple, they are activated by a corresponding command and you can simply get started. But Voice Search Optimization is also very popular with another major trend, the smart speakers. Various manufacturers are designing and consistently optimizing their voice search that is increasingly being used to search on the Internet.

Voice Search Optimization improves the quality of results because it makes the right websites easier to find if the search queries consist of whole sentences. The more precisely you predict a potential customer’s questions, the greater the chances of continuing to successfully sell your own products and services.

Keeping an overview of all current trends and developments can be a major time and cost factor that many companies underestimate, especially in the area of online marketing. Having your own marketing department is a question of resources and not an option for every company. But professional online marketing can still be done if you rely on the help of external service providers. The professionals of online marketing agencies can also help with the increasingly important trend topic of voice search help and take all necessary measures for the upkeep and growth of your online business. Everything about the future of search engine optimization is brought closer to you and why voice search optimization has become a central topic. Voice search optimization services include the complete adaptation of your website to the specific form of search queries using the latest instruments and methods. Of course, Voice Search Optimization is not the only focus that the experts value. Other services are also offered to enable a holistic approach.

As a professional online marketing agency, Enest offers you a wide range of services, which of course also includes Voice Search Optimization. Please contact our expert team for a consultation.