Tips to Have Effective Welcome Emails

According to recent studies, welcome emails get the highest engagement rates than the other emails. This is why welcome emails are vital as they contribute to the first impression the reader has about your brand. How then do you create effective welcome emails that can achieve your desired results? Below are some tips on how to write effective welcome emails.

Send them on time

This can be the difference between an effective welcome email and one which is not. It is imperative to send a welcome email when the subscriber’s interest in the product or service is very high. During this period, it is quite easy to get high engagement rates as compared to sending them later. A new subscriber is eager to get more information, especially during the first day of subscribing to the product or service, which is why most marketers send welcome emails the same day they get a new subscriber. One way to make sure your welcome emails are sent on time is by automation. Through this feature, welcome emails would be sent automatically as soon as a new subscriber joins the list.

Use a good subject line

A welcome email should not be bland; it should be interesting and engaging. It should grab the subscriber’s attention as soon as they open the email. A welcome email must have an easily identifiable subject line. This is why most marketers start with a bold “Welcome” as the subject line. Even if you want to automate your welcome emails, it will be beneficial to add some personal touches to them. You can include the subscriber’s name alongside the subject line. You can also talk about the exact product or service the subscriber has viewed. After the subject line, you should give information about the products and services you offer. Share your brand’s mission, mode of operation, and any other beneficial details.

Use a good template

Another way to create effective welcome emails is by using attractive email templates. A good template should look professional and must be well organized as it can be what decides whether the reader will be back or unsubscribe from the service. You can get email templates online which you can customize to suit your brand, for example, there are many designmodo email templates which are quite attractive and suitable for different purposes. Many of these templates are different from the common email templates and will give your welcome email a different outlook. They all come in different forms, such as PSD, Sketch, AI, HTML, and CSS.

Make some recommendations

Apart from just welcoming the new subscriber, you can use the welcome email to recommend new content, products, or services. You can also use the welcome mail as an avenue to give your subscribers an idea of how to get started. A welcome email can also contain information about related products and services.

Include a survey

Since the new subscriber is still very much interested in the product or service you’re offering, you can use a welcome email as a front to get more information by including a survey or by asking questions. The survey may be a link attached to the welcome email or maybe a series of questions in the email. The survey can be a means to get feedback from subscribers, which would help create a better user experience. Many marketers use this method or the progressive profiling method, which involves presenting different fields with each action the subscriber takes.

Include social media links and contact information

Effective welcome emails usually include social media links and other links that may be useful for the subscriber. You can include a few links to your brand’s social media accounts or the website in your welcome email. New subscribers can learn much more from the media accounts, so they should be encouraged to follow your brand’s media accounts. In case your subscribers want to reach out, this can be a way to make yourself accessible. It can also be a way to improve the connection between your brand and the subscriber.

Appreciate your new subscriber

This should be the first thing you say in your welcome email, you should start the email with a “Thanks for subscribing to…” to show appreciation towards your new subscriber. It is advisable to use the subscriber’s first name to catch their attention easily and to increase your engagement. You can also appreciate the subscriber by adding an incentive when they subscribe. It can be in the form of a discount, an offer, or a gift. This motivates new subscribers and gives them a reason to continue with your service. Remember to deliver any promised incentive so as not to lose credibility. Also, you should list the benefits of being a subscriber in your welcome email, but they must be spelled out clearly.

Encourage the subscriber to whitelist you

This is a way to ensure your subscribers find future emails from your brand easily. Whitelisting refers to when new subscribers add your email address to their contact list. This is to ensure your emails do not get moved to the spam folder. Make sure you attach instructions on how the subscriber can do this and remember to emphasize the importance of doing this. This ensures your emails get delivered to the subscriber’s inbox regardless of what filters they have. Whitelisting also helps to improve your engagement rates. Once the subscriber has whitelisted you, ensure you do not spam them.

Understand your target audience

You should understand the people you are trying to reach when writing a welcome email. Use the appropriate vocabulary that suits your audience to show you know them. Try to understand what the subscriber’s preferences are and explain why your product or service can be beneficial. A right welcome email should help increase your subscriber’s expectations. It should inform the subscriber about the message frequency, message content, messaging periods, and other necessary information. After this, you can mention what you expect from your subscriber. It could be alike, follow, or other micro-commitments.