Useful Tips to Manage your Ecommerce Business

With the dawn of digital, companies have adopted new technologies that have significantly contributed to the growth of the business. The latest market place for brands is the internet; they are shifting from the traditional brick and motor style to the e-commerce platform, which offers them a better deal at a reasonable cost.

So what is eCommerce marketing?

Ecommerce marketing aims to drive responsiveness towards a brand that sells its products and services online.  Ecommerce marketers can use various social media and digital platforms to reach out to their potential customers and influence them to make purchases online.

What is the future of eCommerce?

In 2017,  e-commerce accounted for $2.3 trillion in sales alone. By 2021, this number will is sure to get doubled. In the U.S, 10% of the total retail sales come from e-commerce, and with each year, this figure is on the rise.

A recent survey showed that customers are spending more than 40 minutes a day online browsing through online shopping sites. With the spread of mobile technology, online sales are expected to hit the most significant sales growth ever registered globally.

What are the best practices for enhancing e-commerce business?

With these statistics, you must by now have gauged the benefits of taking your business online. However, there are few tricks of this trade that you must know to make the most of the online platform. For instance, don’t start by loading complicated features in your online store; instead, in the beginning, focus only on scaling your business online. Now let’s look at some of the tried and tested successful formulas for e-commerce.

• Don’t start with your store

Start with a 3^rd party marketplace like Amazon or eBay. These are established platforms, and they already have millions of customers who visit their site daily. Here, you won’t have to bother about logistics; you can focus on selling your products and understanding customer needs. For first-timers, this is the right place to start. It minimizes risk and cost.

• Market yourself Digitally

In a recent survey, 35% of online shoppers said that they get to know about products and services through social media. Further, the study also showed that 30% of the purchases happen through Facebook and Instagram. Through Facebook and Instagram, you can run a paid campaign and bring visibility for your products and directly generate sales. Social media is the right way of interacting with existing and potential customers. The best things about digital marketing are- here, you can set your budgets and narrow down your target audience to make your advertising more focused and result oriented.

• Efficient Warehouse Management System

Once your product is online, it is visible to the entire world; as a result, you can never predict your exact sales number. This simply means that you maintain storage for your e-commerce site. The most effective way of doing this is by adopting a robust Warehouse Management System that will automate your processes and provide your business with scalability.

• Use High-Resolution Images and videos.

Unlike the physical store where customers can touch and feel the product, in an online store, customers evaluate a product only through images and videos. So, spend on clicking high-resolution clear images of your product, create a product demo video which talks about the features of the product and its usability. It has been observed that products with better images tend to generate more sales.

• Add Customer Reviews

This is, by far, one of the most critical factors that drive sales. Customers do proper research about the product and company before they make a purchase. Customer feedback accounts for 40% of sales decisions. So, once the customer has made a purchase on your online store, do not forget to take his/ her feedback and publish the same on Google.

Conclusion:

These are a few tips that can help your e-commerce business gain visibility and generate sales. Keep adapting to the latest digital trends and technologies and never stop innovating. Ecommerce is the future of brands, and the right moves will result in enormous profits.