The sales world is harsh, and the simple fact of the matter is that nobody knows who you are then most people don’t care. That’s why when you send cold outbound sales email to people, only 2-5% of them respond with interest in your product. It’s not because you have a terrible product or you’re a lousy salesperson. It’s just the fact that inboxes are cluttered, and people have a to-do list they need to get through.
So how do you entice people to slow down and take a second and open your cold sale emails? Well, studies say “social proof” is the key. Incorporating social proof into your sales pitch can get you a lot more interest in the product.
There are three simple methods to incorporate into your sales emails that would develop social proof.
- Mentioning a famous customer to build trust with the customer who you’re pitching the product to
- Mentioning a famous investor to create a financial connection
- Mentioning a shared LinkedIn conjures up the idea of a shared connection with the customer
Check out the infographic below to learn how to improve your cold sales email approach to land more customers.
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About Amit Shaw
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