13 Influencer Marketing Campaigns To Inspire And Get You Started With Your Own

What is an influencer marketing campaign, and how can they help you build your own? According to digital marketing companies in Dubai, influencer marketing is based on individual (online) influencers that can tap into the existing community of engaged followers on social media platforms. Influencers are experts in their niches, and these individuals have a significant influence over the audience following them, which is the audience you may be trying to reach. Read more about influencer marketing campaigns on this link https://blog.hubspot.com/marketing/examples-of-influencer-marketing-campaigns.

Influencer Marketing Explained

Every digital agency Dubai will tell you that influencer marketing within the United Arab Emirates is viral like it is in the rest of the world. The UAE became known as the leading IT port of the Middle East, and as such, various online businesses moved to work from the UAE. Digital marketing companies in Dubai are doing everything they can to inform their clients of what influencer marketing is all about. In case you wish to learn how to earn more while traveling abroad, find some useful tips on this link https://twomonkeystravelgroup.com/earn-more-abroad/.

There is a difference between influencer marketing campaigns and celebrity endorsement campaigns. Fans of influencers believe that their endorsement of a service or a product comes from thorough research rather than from a simple contract signed between the product’s company and a model or a celebrity. Celebrity product endorsement is more about attaching a famous person’s name to a brand or a product, and less about the engagement. That’s why influencers have a more personal approach to their followers, and potential buyers than celebrities will ever have. Talk to our marketers in our digital marketing agency Dubai and discover all you want to know about the opportunities that influencer marketing can bring to your business.

Influencer Marketing Campaign Examples

Here are the 13 best influencer marketing campaigns to get you going and give you some ideas on how to create your campaign.

Fiji Water

Danielle Bernstein’s fashion blog known as “We Wore What” joined Fiji Water to create an influencer marketing campaign called “BodyWoreWhat”? This campaign’s primary goal was to show Fiji’s dedication to hydrating those who wish to feel and look the same as Danielle does.

Sprint – Live Unlimited

Sprint company has collaborated with numerous entrepreneurs, musicians, and actors to gain the attention of large numbers of a young audience. Their influencer campaign #LiveUnlimited features influencers with substantial social media presence. The ideal part of this campaign is that these people are living proof of the campaign’s hashtag #LiveUnlimited.

Boys And Girls Club Of America (Old Navy)

Old Navy company uses influencer marketing for a long time now. Their previous experience has shown them that using influencers all over Instagram for promoting their Old Navy clothes brand is the best way to do it nowadays.

Fall Studio Collection (H&M)

H&M is a brand with a huge number of followers compared to any other fashion brand on social media. They’ve partnered with influencer women like Julie Sariñana and Ela Velden who reflect the H&M style, which brings even more attention to their brand.

Kaikatsu Club – NETCafe VR

The Kaikatsu club café chain has launched VR feature in all of their cafés across Japan. Customers can play numerous VR games and enjoy food and drinks along the way. Japan’s most famous cosplayer and TV personality Enakorin was the anointed influencer for this campaign.

The Launch Of Galaxy Note 7 By Samsung

The Korean giant partnered with Snapchat influencer CyreneQ to help them promote their new flagship masterpiece in 2016. Cyrene used her Snapchat to document the entire journey to the Note 7 presentation event, and she gave her audience a chance to see the new device first hand.

Boat Shoes On Instagram By Sperry

This boat shoe brand started collaborating with around 100 small Instagram influencers to create engaging content for their followers. The company contacted Instagram users who have already shared quality photos of their products and asked them to collaborate officially.

My Tales Of Whisky By Diageo

Diageo is the parent company of Scottish whiskey brands Oban and Lagavulin, and they have earned a “Shorty Award For The Best Influencer Marketing Campaign” that featured influencer Nick Offerman. This whiskey company has created a 44-minute-long video with Nick sitting next to a crackling fireplace sipping his drink. The video went viral and became a big hit.

Mad Intense Gum By Stride Gum

Stride gum partnered with W+K London and have launched a campaign on Snapchat called “Mad Intense Gum” featuring DJ Khaled. DJ Khaled is a hugely influential person on Snapchat, and partnering with him has brought Stride Gum a lot of followers as well.

GAP: Styld.by

GAP’s successful campaign called “Styld.by” had a high number of influencers like blogging giants like Refinery29 along with WhoWhatWhere, and others. They all showed how they could incorporate GAP clothing into their personal lifestyles. Users who have seen these influencers in GAP clothing had the option to click at “shop this look” button, which was conveniently placed in the photo’s caption.

Regular Women By Glossier

This beauty startup based in Manhattan owns its super-status to their ever-expanding micro-influencer and super fans network. Glossier has decided it’s better to pay all the regular women to promote their cosmetics rather than a few big names. Their campaign had an enormous reach and great success.

Loeffler Randall – LR Ambassadors

Accessory and footwear brand Loeffler Randall became a favorite one among the fashion insiders, bloggers, artists, etc. Their success came to all thanks to the company’s commitment to involving social media influencers to its marketing campaigns.

Naked Juice

Naked Juice is a bottled smoothie brand that found its way into fashion, health and beauty scene on Instagram with the assistance from key influencers in this area. Lifestyle bloggers share sponsored posts that feature snapshots of their beauty essentials along with a strategically placed bottle of Naked Juice.