Take Visual Storytelling to the Next Level and Create a Video for Your Company

In our digital age, advertising has been transformed from simply displaying a product to connecting with the consumer. This is why events such as the Super Bowl are so culturally significant—people are not just interested in the game, but the ads and how they connect to them. In 2019, consumers want to feel connected to the companies they purchase from, showing how visual storytelling is becoming more and more powerful.

Given the current landscape, making a video for your company is the next logical step. Whether you’re working with a video production company in NY or elsewhere, finding the right people to work with is essential if you want to make an ad that’s effective and gripping.

The Power of Visual Storytelling

Telling a story is almost a form of marketing in itself. By connecting with consumers in a way that is emotionally significant, you can inspire them to continue sharing your content on their various social media accounts. Because this will likely create a chain reaction, making your company’s video going viral is one of the most effective things you can do.

To see the power of storytelling, just look at the following two ads:

Burger King’s 2019 Pride Ad:

• Burger King’s 2019 Pride Ad: During Pride month in 2019, Burger King released this touching ad about a couplet trying to get married. They end up traveling to Germany and use a ring made from…a Whopper? You might not think of a burger ad being this emotional, but this one takes the cake.

Extra Gum – The Story of Sarah & Juan:

• Extra Gum – The Story of Sarah & Juan: This is one of the most powerful advertisements to appear on TV in the past few years. Similar to the Burger King ad, you don’t expect it to be about something so inconsequential. However, it also makes sense—sometimes the smallest things in life are the most beautiful.

As you can imagine, both of the aforementioned ads became huge hits, sparking a lot of talks online and offline. They both stand as a testament to the power of videos, showing how visual storytelling is a great way to connect to your audience in a visceral way. With today’s technology, it’s also very easy to produce similar ads, with smartphone cameras allowing users to capture moments in very high-quality. Professional cameras are also quite cheap, allowing you to learn the ropes yourself and save your money for hiring a professional editor.

Though standard advertisements can communicate visually as well, there’s something to be said for the power of narrative that can only be expressed in videos. This is why you should seriously consider making a video for your company; by making a short film, you can use storytelling to connect to your audience on a deeply emotional level!

What do you think? Do you have any good ideas for an ad that you would want to create for your company? Want to find a video production company in NY to work with? Let us know what you think!