Shell Energy & EE Marketing Strategies

Marketing strategies are vital to any organization. In order to hit the intended target market for your product, you need to have the right marketing strategy. As times goes by the dynamics of marketing get better and better. With today’s technology, you can target your audience with precision. An example of this is Facebook ads. These ads are targeted on individuals who depict particular interests on the subject in question. Getting your target audience has never been easier. However, this is not the ultimate solution to marketing as there other variables to consider. Featured below is Shell’s and EE’s marketing strategies and which of the two is better in terms of efficiency.

Shell Energy Broadband

The Shell Energy broadband was recently rebranded from First Utility Broadband. The new broadband provider has tried to secure its place in the market. As part of its marketing strategy, it is offering 20% off to new subscribers. This is inclusive of no installation fees and no price increases at the end of the 18-month contract.

Shell has also taken advantage of the fact that it’s a big diverse company. Shell customers get additional rewards such as Shell GO + membership. The membership saves you 10% on any other services offered by Shell. These include fuel, garage, carwash, hot drinks, deli2go and any other service they offer.

The firm also offers really low prices for its internet clients. For 17mbps clients are only charged £17.99 per month down from £19.99. Compared to other internet providers, Shell’s prices are relatively low. This gives them a competitive advantage in the market. They also have impressive deals on calls. They offer 75% discount on calls to mobiles in over 40 countries. For all other international calls, they offer a 50% discount.

Everything Everywhere Broadband

This is a broadband firm that has been around for some time. The firm has faced stiff competition from its rivals but has managed to stay in the game. The firm has improved on its coverage in the UK making it the most widespread network. The company offers its customers some extra privileges for using their service. These extras expire depending on the contract length.

The company awards its customers from time to time with a 3-month free access to the BT Sport app. This is usually the case during major games. The firm also offers its new subscribers free apple music access. Another cool feature is data gifting. With this feature, customers can add family and friends to their account and dish out extra data.

Providing 4G connections was one of the major contributors to its success. The company relentlessly advertised the advantages of a 4G network connection. This enabled the company to register large numbers when the 4G network was rolled out. The company’s sensitivity to customer needs and wants has contributed greatly to its success.

Both are great broadband companies offering different rates for their contract length. Everything Everywhere started out earlier in the market, Shell is a relatively new company. EE is a well-experienced company in broadband communications which is a huge advantage. To penetrate the market, Shell had to use aggressive advertising and lucrative deals. Everything Everywhere is way ahead of the game having recorded the highest number of subscribers. However, Shell’s new deals could mean a decline in these numbers. EE is focused on the long game which means staying relevant in the market by new innovations. Shell energy may have a better marketing strategy at the moment with lucrative deals but, it is efficiency and better service delivery that’ll win. Everything Everywhere’s approach to the market is the ultimate strategy as it is focused on new innovations as Shell is trying to establish itself in the market.