3 Magento Optimization Tips Every eCommerce Business Should Follow

The biggest concern for your eCommerce business should be to convert a visitor into a paying customer. This is called order management, which is the exchange for goods or services. Having a beautiful storefront and plenty of products sometimes isn’t enough to entice them. Here are three ways to optimize your website that can increase your conversion rate and get more sales.

Optimizing Your Home Page

You should start out with a contemporary theme for your online store. It’s simple and easy enough to customize. Magento is an open source eCommerce platform that allows you to customize your online store to the best of your ability. It lets you display your best selling products on your home page. If you didn’t know about this feature, this can be set from your website’s backend. Click on Reports, then scroll down to Products, and then choose some of your Bestsellers.

It’s also a good idea to sell alternative solutions for buying some of your products. Your customers can order by phone or fax. You should also include details about your brick-and-mortar store. A visitor may arrive at your online store to browse your online catalog and purchase a product they may want. Some people are unsure about giving their credit card information and this can help built up some form of trust.

Build Trust With Your Customers

It’s now time to build up that trust with some of your customers. You can turn those online window shoppers into paying customers. One of the ways to do this is featuring a video about your brand, its mission, and vision, and feature it on the front of your website. It’s a great way for customers to learn about your company in a short amount of time. This can help speed up the order management process.

You can also localize your online store for specific countries. Using the IP identification feature will take your visitors to a page that’s read in their native language. It’ll also show prices in the foreign currency they use. Don’t be forget to include detailed information about currency and international shipping. Sometimes Magento extensions can help you with customizing your online store and optimizing it for SEO.

Optimizing Your Site Navigation

This part of your website is important when it comes to optimizing your website. Having too many product categories are going to confuse or overwhelm them and have them leaving your online store. If your visitors don’t feel confused when browsing your store, they’re more likely to make a purchase from it.

Only create a category only if you have 20 products to support it. When naming your categories, they should be based on the search terms that your visitors use when they come across your online store. You should display your most popular categories at the top of your website. Never list your categories in alphabetical order.

Consider using Unique Selling Points (USPs) when optimizing your website. You have products and services that will influence your visitors to shop with you and decide on them instead of your competition. Once you know your unique selling points, make them visible across your website. Some examples of USPs include free shipping, hassle-free returns, and a money back guarantee.

Search optimize converts those visitors into paying customers. You want to include a search function at the top of your website that’s functional. Customers who have a hard time searching for a product on your store will give up and find a store that has one. Test the search function to see how accurate the results are.

Test it out with different products or categories. It should produce the same results for similar products and categories. If a product doesn’t appear in the search results, manually enter tags into the catalog. If you have a lot of products, then include an improved search engine feature than the one that comes with the Magento platform.

Optimizing Your Product Pages

Your products and services are what help you increase conversions and sales. When it comes to your eCommerce business, your products and services should be displayed as clearly and perfectly as possible. Each of your product pages should have high-quality images and videos. It’s even better if they’ve been taken by a professional.

You should upload more than one picture of each of your products from different angles. Don’t use stock photos of your products, ever. Don’t forget to include high-quality videos of your best-selling products to increase sales. Your customers won’t be able to touch a product or try a service out before they buy it. It’s up to you to help them understand why they need them with enticing photos and videos.

Write your own description instead of using the original product description. Use keywords in the bulleted points or at the start of each paragraph. While product descriptions shouldn’t be too long in length, they should contain all of the necessary information about your products and services.

Don’t forget to include information when a product is out of stock. Some customers love to have the control of selecting a delivery time that works for them at checkout. Give customers all the information they need to avoid any surprise fees associated with shipping at checkout.

Another way to build trust with your customers and visitors is to inform them that your online store is secure. This ensures that their financial information will be secure as well. It’s also good to accept as many payment options as possible and to ensure all of the shipping and tax information is accurate and easy to understand. These details should be clarified before the visitor makes a purchase and again right before the checkout process.