Get Edinburgh Customers with Local SEO Services

As soon as your business website goes live on the internet you start to be inundated with people trying to get you to use their services to build up your SEO. For many small businesses that is the limit of their knowledge about what SEO is, and that is why those small businesses struggle to be noticed on the web. SEO is important to your business, but those spam emails about SEO are not.

What Is SEO?

Briefly, SEO simply stands for “Search Engine Optimization” and this just means that your website content has been designed and written so that search engines know what your website is about.

If your website has a strong focus on being search engine friendly, as well as human-friendly, it will surely rank higher in the search results – which translates to more people seeing your site, and then your cleverly worded website helps convert them to customers.

Should you want to have additional information about SEO, you can read more details on this link

I Only Sell Locally, SEO Isn’t For Me!

So many businesses seem to think that their reach is limited to physical customers in their local area, and although this may be true, how do you reach those customers online? If you are the only hairdresser in a town with a population of 500, chances are high that everyone already knows who you are. However, if you are an accountant in somewhere like Edinburgh with a population of almost 800,000 – even if you only want local customers who walk into your offices off the street, then you need to look at your website marketing and SEO.

People use online search more often than they use a phone book – and they are looking for information, not just a name and address. A well-optimized website not only helps your customers find you but also provides them with the information they are looking for.

So, I Should Respond To the SEO Spam Emails?

No! Obviously, it is never a good idea to respond to spam emails. There is a possibility that you would be giving some unknown company access to your website information. Since your goal is to get as many Edinburgh customers as you can, find a local first who specializes in Edinburgh SEO services. Having someone who can help you target your local market will increase the value you are paying for.

Why Local SEO Experts?

If your primary customer base is found within walking or driving distance to your business, then it makes sense to market directly to them rather than to that really awesome person who lives in Samoa. Although all SEO experts have a basic understanding of how best to optimize your site in terms of keywords, phrasing, and headings related to your key business, a local SEO expert understands in better detail the colloquial phrases that your customers use and can help you better target directly to them. You want a firm that knows your business is pure barry, not one that thinks it’s a bit shan (click here if you’re not Scottish).

Making sure that your website is ready isn’t simply a matter of putting the keyword ‘Edinburgh’ in as many places as possible, but also making sure that the content makes sense. Your website will be read by actual people, not just a search algorithm. One trick that poorly educated SEO ‘experts’ used to try was to fill up accessibility resources with keywords – using alt tags, image descriptions and title tags that were keyword spam rather than useful resources for applications that read websites to the blind.

Like many “black hat” SEO tricks, most major search engines are fully aware of deceptive tricks and often will simply blacklist your website rather than scan it. If you find that Google or Bing have blacklisted your website, getting your website relisted should become a top priority – and this will usually mean rectifying any issues they have found with your website. If you aren’t sure why you have been removed from search results, a good SEO expert should be able to offer advice after just a cursory look at your source code.