Title: 5 Excellent Aweber Alternatives for 2019

Global competition among businesses is growing rapidly every single day, especially when it comes to e-commerce. It is harder than ever to stand out from your competitors, maintain your customers’ loyalty, or acquire new clients.

Automated email marketing is one of the tools which helps businesses to do exactly that, and Aweber’s software has been widely accepted as one of the best products on the market to this day. However, thanks to the tech industry’s relentless progress, a number of great Aweber alternatives have emerged in recent years.

1. EngageBay

EngageBay is a great alternative to Aweber as well. It is popular among startups and SMBs with it’s highly competitive pricing, simple interface and loaded features.

EngageBay has a slew of products in its suite. While it’s an efficient tool as a whole in its offering as integrated marketing, sales and service CRM built for startups and small businesses, it has a powerful standalone Marketing stack that may be purchased independently.

The Marketing Bay offers a complete feature set including SMS marketing, web forms, landing pages, email sequences, email marketing, and marketing automation.

Its rich email marketing feature allows you to choose from several pre-designed email templates or create your own, personalize every part of the email and send it in a click, and also track and analyze your results.

With functionalities such as a simple drag and drop interface to create a template that suits your business needs, segmenting and targeting email lists, and rich formatting options, this is one Aweber alternative that you cannot afford to miss.

2. Omnisend : omnichannel guru

First of all, Omnisend’s key and unbeatable value proposition are that their software is a complete omnichannel solution. Omnichannel marketing is the way of promoting your brand by creating a 360-degree user experience via different marketing channels, such as SMS, text messages, Google/Facebook ads, chatbots, and of course emails.

Omnisend offers its users a number of great features, enabling them to create professional and attractive email campaigns in minutes, build sophisticated automation flows, and achieve precise user targeting by allowing for audience segmentation in a smart and strategic way.

Additionally, Omnisend stands out by offering some of the most customer-engaging gamification elements to keep them entertained – if you want to send your clients a discount, why not send it as a gift box or a scratch-off card? Also, if the visitor gave you his/her email address, why not let him spin a wheel of fortune and win something cool, such as a free delivery?

The prices of Omnisend service are also one of the best, especially if you are a beginner – 2,000 emails per day or 15,000 emails per month are completely free of charge, and only $16 per month if you want to increase the ceiling to 60,000 emails per month + a load of other features.

3. MailChimp: user-friendly software

MailChimp is often regarded as the industry’s standard for email marketing solutions. It’s known for its user-friendliness, easy to follow user experience and a plethora of useful features. In fact, MailChimp’s visual editor is one of the best in the business and those clear tutorials, which they provide, are extremely helpful for beginners as they are just starting out.

Thanks to their modern visual editor, any user can easily create and customize any type of email templates, be it a professional business email or a funky promotional material, in a few minutes. They also offer non-standard channel integration, such as adding Instagram ads to the flow.

The only clear drawback evident at MailChimp is their pricing, which is a bit confusing and gets quite high as you go. Yet overall, it is one of the best alternatives to Aweber on the market.

4. ActiveCampaign – aka the CRM of email marketing

Have you ever used a CRM tool? If your answer is yes, then you must remember that feeling of using something really sophisticated or geeky, sort of speak. That’s exactly how I feel when I use ActiveCampaign.

Don’t get me wrong – this tool is in the top 3 on the list, and not for nothing. Its pricing is great, it offers almost the same number of features as MailChimp or Aweber, and it is smart – one of the greatest benefits it offers is that you can easily manage multiple domains through it. BUT, it’s not user-friendly, not at all.

We would definitely recommend this tool for some business owners/marketers, who have plenty of experience working with CRM tools, but if you are a complete beginner, you probably want to try something else.

5. SendinBlue: smart yet simple

SendinBlue is another really great alternative for Aweber, and if we regard Omnisend, MailChimp, and ActiveCampaign as the top-league players, then SendinBlue is the top player in a smaller league. It’s like a very efficient and helpful tool, which is just not there yet.

It is a perfect tool for those seeking an easy-to-use, simple, yet effective solution. It doesn’t have any noise, i.e. all the features offered by SendinBlue are the ones that must be there and will definitely be utilized – easy to create automated email flows, great visual email builder, as well as SMS campaigns, which is also offered only by the top dogs.

Same as with MailChimp though, its main drawback is the price – at first, it might look well-priced and straightforward, but if you want to scale, it rapidly becomes quite a pricey solution for your business.

6. Drip – complete beginner’s friend

Drip is the most basic alternative of all, yet it still enables its users to perform one key activity – to automate the email flow and make the promotional material as eye-catching as possible.

As soon as you open Drip you can sense its focus on the visuals and the workflows. It offers a great variety of options on how to automate your emails and its visual workflow display is especially great – it’s colorful and clearly presents the whole communication flow, which looks very easy to understand for any beginner.

Comparing its visual editor to other alternatives – it certainly not the best and not the most convenient. One thing, which is especially odd is that while other campaign builders offer ‘building blocks’, Drip offers horizontal layers, such as header, body, and the footer, which leaves users with almost no space for customization. Also, you cannot create landing pages in this tool, which is also quite a setback.

All in all, these 5 Aweber alternatives are great each on their own – either you want a complete solution like Omnisend or a complete beginner’s assisting tool like SendinBlue, one of them will certainly help your business in these times of fierce competition.

Regardless, not every tool will be right for every online store, so it’s important to do your homework and find what works best for your customers. Hopefully, this list will provide a great launching point.

Nikita Ufimcev

Freelance copywriter for Omnisend with Banking & Finance background. Business Developer at two emerging start-ups. Core business values – Entrepreneurship and Innovation. Life Motto – a healthy mind in a healthy body. Add me on Linkedin.