Search Engine Optimization has undergone massive improvement in the last few years. Ranging from mobile updates for rewarding websites to strengthening the main algorithm’s technology via brand new machine learning technology, rhetoric strides have been made by SEO specialists.
This is also making it difficult for an average entrepreneur to stay in the loop of the changes. Keeping such things in mind, we have come up with a checklist which can help you in avoiding the common SEO mistakes which are infamous for derailing you from your ultimate goal.
Not Focusing Adequately On The Content Quality
In spite of undergoing significant changes in Algorithm, Google still values the quality of content over everything else. Even Forbes magazine agreed to the same by pointing out easy navigation, modern styling and most importantly engaging content as the pre-requisites of success.
Instances are not rare when professionals tried to dupe the search engines by opting for spam techniques to gain greater exposure, traffic, and backlinks. Although some of them lead to temporary gain, their ultimate result was an absolute opposite in the form of stringent penalty levy.
Overloaded Website Leading To Poor Loading Time
Custom banners, videos, photographs, and similar graphics can add up to your website’s overall lure. However, it becomes necessary to balance out the same with the loading time of the website. At the end of the day, there is no point in devising a rich website which requires a hefty loading time in most browsers. In such a scenario, your potential customers will simply shift over to the next best alternative.
This also holds true in the case of mobile browsing which requires the backing of strong net connectivity and considerable memory space for optimum use. You can cater to this problem by implementing an upper limit on the total number of front-loading plugins as well as the use of caching programs.
Errors In 301 And 302 Redirects
Setting up 301 and 302 redirects can prove to be extremely time-consuming for websites having countless pages. In spite of that, it is an essential task as neglecting the same might lead to heavy penalization. This can also lead to forfeiture of the authority of the old URLs as well as established backlinks which can prove to be very costly for your website in the long run.
Neglecting Local Searches
Various studies have hinted at the importance of local search via smartphone before actually visiting a brick and mortar store. These potential buyers should thus be presented with correct business information as doing otherwise can lead to disastrous results on your business.
Poor Internal Link Building Strategies
We are all aware of the importance of anchor text in building inbound links. But in most of the cases, we fail to implement this tactic while building our website. Instances are not rare when a “click here” link is placed for directing users towards the “Contact Us” page. “Click here to chat with an SEO expert” can serve as a much better alternative in such a scenario.
Conclusion
On-site optimization, PPC, website design, SEO audits and analysis, GMB optimization, Citation management, Social media, Link building and content outreach, Reputation management, Content creation, and optimization have been listed out as the most in-demand services of the last year.
According to a recent study published in the Search Engine Journal, an average SEO professional earned approximately 62187.35 pounds in 2018. Coupled with the tips mentioned above, you can definitely make the most of your SEO expertise by avoiding the mistakes like an absolute pro.
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About Amit Shaw
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