Easy Ways to Get More Views on YouTube

Recent years have seen YouTube transform into an entirely different animal.  Previously a simple video sharing platform for light-hearted entertainment, YouTube is now making millionaires of its most successful users.

Quite simply, get it right with YouTube, and you could be looking at fame and fortune on a truly epic level.

Which is why it’s astonishing to learn that less than 10% of small businesses in the United States are active on YouTube.  An accessible, affordable and uniquely-influential platform, which for some reason is been overlooked by millions of businesses.

Still, this at least means even more fame and fortune for those who get the job done.  But what exactly can you do to get more Views on YouTube?

If looking to boost the performance of your videos without breaking the bank, what are the available options?

While there are thousands of avenues to explore, there’s just a handful or so that have been tried, tested and proven as effective.  So if you’re looking to enhance your performance on YouTube throughout 2019, you won’t go wrong by focusing on the following:

1. Create Compelling Content

First and foremost, you’ll never achieve anything on YouTube if you don’t create and share compelling content.  By compelling, we mean the kind of content that’s appealing and attractive to your target audience.  Not to mention, something they can’t already get elsewhere.  The key to compelling content lies in two things – content that serves a purpose and content that’s unique.  It could inform, entertain, educate, inspire or instill an emotional response of some kind.  Whatever it does, it needs to do something.  It’s often said that it’s better to publish nothing them to publish garbage – an important mantra to live by on YouTube.

2. Ask Your Viewers to Subscribe

Don’t simply assume that those who come across and view your content will instinctively subscribe to your channel.  As is the case in all aspects of marketing, strategic use of CTAs really can make all the difference.  Instead of expecting your viewers to sign up off their own backs, why not ask them to do so?  The more subscribers you have, the more Views your videos will accumulate as a natural byproduct.  What’s more, you’ll also find your content being shared and promoted more aggressively with a decent audience of subscribers.

3. Buy YouTube Views

One of the best ways of setting the wheels in motion is to buy YouTube views from a reputable source.  Make no mistake about it – buying YouTube Views isn’t the same as buying active or engaged audience members.  Instead, it’s simply a way of ensuring your content looks as appealing as possible to your target audience.  For obvious reasons, a YouTube video with 100,000 Views has greater credibility and appeal than a similar video with just 10 Views. So rather than allowing your videos to be viewed in a somewhat lack-luster light, why not create a more compelling first-impression by buying YouTube Views?

4. Create Playlists and Offer Suggestions

Once you’ve captured the attention of a YouTube viewer, it’s up to you to do everything you can to keep them hooked.  One easy and effective option being to create playlists, which automatically take the viewer to another of your videos after they’ve finished with the current clip.  Alternatively, you could simply include suggestions and links they can use at their discretion.  Either way, it’s better than simply bringing things to a close and allowing auto-play to take them to someone else’s channel.  It’s a simple technique that’s easy to apply, yet one that can be surprisingly effective.

5. Promote Your Content Elsewhere

Assuming your YouTube channel isn’t your only online asset, there’s probably more you could be doing to promote your content.  If you’re active on Facebook, Twitter, Instagram or anywhere else, be sure to use your profile to aggressively promote every piece of content you publish.  Each time you publish something new, issue some kind of notice or reminder to let the world know about it.  Once again, you can’t simply expect your target audience to find your videos and sign up to your channel, without gentle encouragement.  You don’t want to get too pushy, but a decent ‘nudge’ in the right direction can go a long way.

6. Get Serious with Your Thumbnails

Last but not least, the thumbnails you use to represent your YouTube content can make or break the appeal of your entire channel.  If your thumbnails aren’t up to scratch, you can’t expect today’s more discerning YouTuber to bother going any further.  But at the same time, you must also avoid misleading YouTube users with thumbnails that aren’t accurate representations of your content.  It’s a difficult balancing act to pull off, but one that is nonetheless worthy of your time and focus.  Research has shown that quality thumbnails can generate exponentially more Views and improve view-times than less inspiring icons.