Key Attributes of Explainer Videos

Explainer videos are a great asset to a business or social media site. They engage viewers differently than traditional videos do. They make people anticipate each step or piece of information, increasing the possibility that a visitor watches until the end. It can be easy, however, to get caught up in a bland script. There must be an engaging personality behind the camera, as well as a compelling dialogue. Videos need to answer questions and lead to a clean conclusion. Before you launch an explainer video, make sure it includes these key attributes.

Answers Questions

Plan for a video that gives guests what they want. You need to think about your product or service with a new perspective. A person that has no knowledge of the information is going to have questions. All of these should be answered at some point during the video. If you are having difficulty looking at your business as an outsider, you may benefit from having a random person look at your website and ask pertinent questions. Address these in your video. Viewers should feel well-informed and confident after watching your explainer video.

Attracts the Right Audience

There are no explainer videos that fit all audiences. They must be tailored to your desired clientele. Ask around to find out what this entails. If your product enhances the lives of women, find out what women in your life like to watch. You can also search for similar products and see what comes up in the search. Research your target audience before you hire actors, choose music, or write the script.

Get Personal

Tell viewers how the information affects them. Facts are necessary; however, they are not going to secure a sale. The viewer needs to be convinced that they need the product or service. Focus on sharing how the item can make their life better or help them accomplish goals. One common way to approach this is to mention a problematic scenario. You can then proceed to share how your product can remedy the problem.

Visuals

Many explainer videos feature a single narrator. This is fine if they are not standing still, reciting a script in a monotone voice. Every detail needs to be visually engaging. The background can be colorful or changing. Even the clothes on the speaker should resonate with the key audience. If your video is aimed at a conservative audience, for example, a girl wearing a plunging neckline is going to offend someone. You can also give your narrator props that are relevant to your message. If you are selling cooking products, a demonstration in a kitchen can be incredibly inviting to your preferred audience.

The Right Narrator

The narrator can be a great asset to your explainer video if you choose the right one. A teenager is not likely to sit through a narration from an elderly person. They are very interested in how people look and what they wear. Focus on a young narrator with a stylish hairstyle and up-to-date clothing. You may even consider getting someone close to the consumer’s age group. The idea is to create an influential video that leaves the audience members craving what the video is selling. The narrator needs to relate to the viewer.

Initiates Action

The end of your video should encourage viewers to purchase your product or make an appointment for your service. You can also extend an invitation to visit your website. This is known as a call to action (CTA). The entire narration should be leading up to this moment. When you present the information properly, this action is the obvious next step. The viewer should come to this conclusion on their own at the end of a dynamic explainer video. You want guests to be getting out their credit card at the end of the video draws near.

Narrow it Down

It can be easy to get off track when you get started creating an explainer video. You may be tempted to give every detail of your business to the viewers. They do not need this much information, however, to become interested in your company. Think of your video as the summary of a novel. When you present the short version well, viewers are more likely to seek out more information. Long, tedious videos are likely to be passed over.

Keep it Light

Your video needs to provide facts in a way that makes people feel good. You do not want your audience to feel like they just came out of a college lecture. The narrator should engage with the audience in a conversational tone with some strategically placed humor. Think about what you would like to watch while casually browsing the internet. Easy to digest dialogue delivered in a pleasant tone attracts a larger number of viewers.  You can also find out more detailed information about the explainer video options and attributes here.

Explainer videos are used for a variety of reasons. When used for marketing, however, you need to meet specific criteria. People can be picky about the videos they watch. Individuals may pass one up simply because of the length. If you get too wordy or monotone, you can expect viewers to cut the video short. This causes them to miss the entire point of the explainer video that may be presented at the end. This includes the call to action. It is necessary to answer key questions, narrow down lengthy explanations, and add attractive visuals. A well-prepared explainer video easily attracts the correct audience and holds their attention.