5 Tips To Reduce Your Cost Per Acquisition

The online market is getting wider and just like any other field, it has its scales of measurement. Cost per acquisition is also known as CPA is the scale used to determine the rates as per the conversions and ad response. This is aimed at maximizing the ad and knowing its worth. However, you can reduce your cost per acquisition very easily. Here are a couple of tips that you can consider to reduce your cost per acquisition.

1. Landing page optimization

It is very important that you have a couple of landing pages and identify which page is strategically placed to direct your ads to. This is in consideration to the target market and the traffic on that page. We need to maximize on the traffic and therefore get the most out of it.

2. Find more specific keywords

SEOs are run by keywords. Using the same algorithm you should use specific keywords for your ads such that it will be very clear to a client what you offer and what your terms are. It is basically like putting yourself in the open to be found by someone looking for something.

3. Increase your quality score

A quality score is basically numbers allocated to Adword and the most relevant ones get a higher score. This means that you will be the most relevant there. This is maximizing on your opportunity. The higher your score is, out of ten, the lower you will pay and the better you will be placed in search rankings.

4. Ad availability on mobile phones.

Smartphones have become the order of the day with everyone owning a smartphone or at the least having access to it. It is much more effective when your Ads are available on mobile. Many companies have taken this route to make their sites available on mobile phones and they, therefore, command a large market even those that have no access to computers. You can, however, get some professional help from smarter solo ads.

5. Leverage on online video

the audiovisual advertisement has proven to be one of the most effective methods of taking your sales to a whole new level. The most effective ads will comprise an image and a description. Many people have not yet capitalized on online videos while it still commands a substantial market. Take Youtube for instance. This is a cheaper way as it is not yet exploited.

6. Temporarily hold some non-converting keywords

Have a clear analysis of your target cost per conversion. In this analysis, you should identify the effect of each keyword. Determine the effectiveness of each keyword, remember that some keywords have an indirect effect yet they are useful.

7. Have a clear objective in mind while optimizing

It is important that you don’t optimize blindly. Make sure that you know what effect you are expecting on every move you make. Wrong moves mean either loss of money or loss of your command on the market. You can start by strategizing by the time served and optimize with a long-term effect in mind. Random optimization is, however, simpler to do.