10 Actionable Ideas to Create a User-Friendly Website

Regardless of the type of business you own, you ought to have a website in this insanely digitalized world. Even if your business is under operation for years before the Internet came into existence, there is no running away from having an impressive website.

There is no denying the fact that it takes considerable hard work to create a website and even more effort to bring quality traffic and converting the prospects into customers.

After you have figured out your target audience, you should work towards ensuring a flawless experience on your website. Your website should be interesting enough to keep them hooked and make them curious enough to navigate through all the pages.

Here are 10 tips to make your website user-friendly and drive higher conversions with greater business ROI.

1. Strive for consistent branding

It is important to follow the brand guidelines if you want your target audience and existing customers to recognize your brand. Always have your brand logo at the top. Use the font colors, type, and design elements that match your brand personality. Having a consistent brand personality goes a long way in creating a long-lasting rapport with the prospect.

2. Have a Concise Website Copy

Your website copy should be concise and at the same time engaging for the visitor. Make sure it delivers value to the readers and provides the right information that they might be looking for. You can also include relevant imagery and videos to support the content. This will make the content all the more digestible. The key to a high converting website is a simple copy that is easy to understand and taps the right pulse of the reader. Moreover, you can also employ a content delivery network that can cache the entire data on your website and distribute it to the servers in Asia and Europe that ensures a better user experience.

3. Enable the Feature of ‘Search’

Include a ‘Search’ feature on your website in order to make it easy for the reader to find what they are looking for. Your website visitor does not have the time to go through the entire website. If you do not have search functionality, you may lose the visitor to a competitor whose website is easier to browse. The best part is it is not too difficult to design this feature.

4. Build the User Trust by Installing Security Certificate

Trust is the base of any business conversion or sale. Your visitor would not prefer to purchase from a brand they cannot trust. Install an SSL (Secure Sockets Layer) Certificate to ensure that the information transmitted between the browser and the server remains secure. These security certificates when purchased from an authentic Certificate Authority (CA) reseller such as Cheap SSL Shop, mitigate the risk of cyber-crimes and keeps your information as well as the user’s data protected. These certificates display a green padlock icon in the website URL and improve the trust of the user by acting as a trust indicator.

If your website has multiple subdomains, you can take cheapest price RapidSSL Wildcard Certificate – www.cheapsslshop.com/rapidssl-wildcard to secure them all. Buying the RapidSSL Wildcard Certificate would protect the integrity of all your websites through a single certificate. You can Wildcard SSL Certificate at an affordable price from Cheap SSL Shop and boost your search engine rankings also.

5. Make It Easy for the Prospect or Customer to Contact You

There are several websites that lack the contact information and have no Contact Us page. As a best practice, your contact information including your company name, physical address, email address and phone number should be included in the footer of every web page. That way, your visitor can easily get in touch with you in case of queries.

6. Mobile Responsiveness is a Must

Most of your visitors access your website on their mobile devices or tablets. Make sure your website renders well on all devices regardless of the screen size and resolution. If the visitor faces rendering issues on your visitor, it is quite likely that you would lose out on a prospective customer and give your competitor an additional lead.

7. Your website Should Not Take Too Long to Load

Loading time of the website is crucial to generate more traffic on the website and retain the existing customers. As the attention span of human beings is drastically dwindling, you cannot afford to have a slow-loading website. It would lead to a higher bounce rate and ultimately your website would lose its rank in search engines too.

8. The Call-to-Action Buttons Should Be Prominently Placed

For any visitor to buy from you, a clearly visible CTA is of paramount importance. They should know what to do next when they visit your website and CTA serves this purpose. Make sure you have a strategically placed CTA that easily taps able on mobile devices. You can even consider a fixed CTA that does not move even when the visitor scrolls through the website.

9. Highlight your USPs on the website

Emphasize on the USPs of your offerings on the website and why you are better than your competitor. Add customer reviews and testimonials to leverage on word-of-mouth publicity that works far better than any other marketing method.

10. Update Your Website Regularly

Your website layout should be in line with the technological advancements in the digital world. Search engines give a special preference to updated websites, thereby enhancing its ranking and visibility in the search results. By doing so, you will be able to grab the attention of new prospects and transform them into customers. 

Final Thoughts 

The bottom line of creating a user-friendly website is that you should know what your customers resonate the most with. Make every page uniformly impressive and do not overwhelm the visitor with too much of content, colors or imagery. Striking the perfect balance between text and images is the thing that works the best to engage the users. Your website is the channel that majorly establishes your brand reputation and these tips are sure to help you out.