Digital marketing is not only a form of marketing; it is an industry and a growing one at that. More and more jobs are created to help meet the demand of various aspects of digital marketing for website owners, from newbie to big companies.
In this article, we will feature the 5 fastest growing careers in the digital marketing space. None of them require a degree.
1. Digital Marketing Manager
More and more companies are making room for digital marketing managers in their personnel. They are very high in demand in nearly every industry.
To qualify for this job, you will need at least 5 years of experience in digital marketing. If you’re just starting out, and this job is your target, start building a portfolio to prove your skills and experience. Focus on proving that you can get results.
In this position, you will see why the Digital Marketing Salary is pretty high. You will be creating marketing strategies to help drive traffic, tracking conversions, monitoring the metrics, and tweaking the company’s website.
2. Content Marketing Manager
In this role, you are responsible for content marketing. You will be managing sales, blogs, including guest blogging, public relations, publishing ebooks, just to name a few. With that list, you can tell that it’s not a one-person job. You may have some writing to do, but you will also be managing a team of writers.
You will also be accountable for the techniques you use for traffic, engaging the audience, and retaining customers. Likely, you will have to have a good grasp of SEO.
3. Content Writers
The backbone of digital marketing is content writers. They are usually doing the grunt work of providing relevant SEO-friendly content. Digital marketing cannot function without content, and for that matter, not without content writers. Content – high quality, relevant content – helps websites to rank in the search engines.
So if you have a knack for turning ideas into informative, original articles and blog posts, you could have a successful career as a content writer.
4. Social Media Marketing Expert
With the exponential growth of social media, a demand has been created for the SMM expert. This is someone who understands how it works, and how to use it to distribute and manage content.
The demand for these individuals is underscored by the fact that the number of social media platforms is practically countless. Companies who use social media discover that their existing personnel gets stretched so thin that their regular work suffers, costing the company money.
For this position, your role is similar to that of a content manager or digital marketing manager. You are using social media to publish relevant content, but not usually in full-blown articles. Your posts will most often be shorter, more pointed, saying in fewer words what an article will say.
5. SEO Specialist
Search Engine Optimization, or SEO, could be considered a discipline all by itself. SEO is basically finding keywords or phrases that will attract readers who are searching for them. They find the company’s website, and if they’re interested, they will either subscribe to a newsletter or buy something.
These words and phrases are also included in the relevant content to give the reader some info about the company, why the reader should do business with them, etc.
This individual, in a corporate capacity, will likely work with anyone employed in any of the 4 other positions mentioned here.
Summary
As long as the Internet exists, digital marketing will always be around and continue growing. The potential for new jobs in the future is hard to imagine, but it will happen. So if you want a steady job instead of freelancing, consider these positions.
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