Business Automation Software You Need to Know About

Given the many opportunities that automation presents to businesses, allowing them to save a significant amount of time and money while also making everyone’s jobs easier, it is surprising how many still haven’t embraced it. Entrepreneurs and small businesses, in particular, can benefit from introducing automation software into their professional lives. If you want to drive growth and encourage innovation amongst your workers, automation software can prove to be an invaluable tool.

With so many technological solutions out there available to businesses today, it can seem very overwhelming when you first begin investigating your options. When it comes to automation software, the modern entrepreneur is spoiled for choice. Choosing the right software will take a little thought and research, but the potential rewards are enormous.

Software solutions exist today to add automation to every department in a business. From sales to marketing automation, these software packages are transforming the way that businesses operate across the spectrum. The following are the pieces of automation software that you most need to know about.

Spiceworks

Spiceworks allows you to automate network management tasks. It makes undertaking routine maintenance of your networks as simple and painless as possible. While there have long been other tools available to performs many of Spicework’s individual functions, this brings them all together into one, very simple to use, streamlined package.

Among the many tasks that Spiceworks can automate for you is the maintenance of an up-to-date network inventory, a simple and intuitive IT help desk, monitoring of the network for any issues and automatic troubleshooting of any issues that are found, and the ability to generate customized network reports.

In addition, you can become part of the thriving Spiceworks community, which currently boasts 1.3 million members. This community is friendly and welcome and is also an invaluable source of tips and expertise.

Salesforce

Regardless of the specific business, you work in, you will always be competing with others for every lead that comes your way. If you want your business to rise to the top of the pack, you will need to nurture talent in your sales force. However, while talent is undeniably a valuable asset, it needs to be backed up with the right tools for the job.

That’s where Salesforce comes in. This app simplifies the process of monitoring and tracking leads, allowing your sales team to focus on what’s important: making sales. When it comes to sales automation, Salesforce has become the number one player in town. One of the reasons this software has been so successful is because it works just as well for small businesses as it does for large ones. Whether you are tracking 50 sales, or 5000, Salesforce has you covered.

One of the biggest advantages of Salesforce and its most significant selling point for many is the way it integrates with other major automation platforms.

Zoho

Zoho is a rapidly rising star in the automation world and a serious contender to Salesforce’s dominance. Describing itself as a lead management automation tool, Zoho has proven to be a much more fully-featured and robust piece of software than anyone was expecting.

Zoho automates the process of lead capture from your website, something which until recently was inaccessible to most businesses. It also automatically assigns leads to the most appropriate member of your sales team, thereby improving the efficiency of your operations.

Zoho also helps to enhance your profitability and efficiency by managing the prioritizing of your leads for you, ensuring that you don’t spend time chasing down dead ends.

Pardot

Marketing is one of the most important departments in any business. Without the right marketing, even the best products and services are doomed to fail. Conversely, a poorly marketed innovation can end up confusing and failing to take off. Marketing is very important, but it is by no means simple.

Small businesses are in a particularly precarious position with their marketing because they are unlikely to be able to afford to embark on any major, expensive campaigns. However, they also need the boost that effective marketing provides in order for them to grow their businesses.

Email marketing is the logical choice for small businesses as it allows them to reach out to a large number of people at once without incurring huge costs. The purpose of the best email marketing automation software is to set up trigger-based workflows. For example, when a new customer signs up for your service, it is standard practice to send them a welcome email. This is the perfect opportunity for you to begin fostering loyalty. You want email automation software like Pardot which allows you to automatically send messages to your users at opportune times.

Automation has been a game-changing technology for a number of different industries. Businesses both large and small are waking up to the opportunities on offer. With the above pieces of software, you can automate key areas of your business.