Do you need CRM when you can get leads from SEO

What is business all about? It boils down to how much you improve your bottom line. You have various means to achieve this objective. SEO is definitely one of such means. A strong SEO strategy is necessary for achieving a high rank on the SERP. This enables you to attract a higher volume of traffic towards your website thereby increasing the sales.

Now, SEO can help you get the leads for you to convert into business. Under such circumstances, do you need separate CRM software to supplement your SEO performance? This is a pertinent question. Some people believe that it can be a duplication of efforts. But, an effective CRM software program can always supplement your SEO and improve its performance. Let us look at 5 different ways your CRM can work to improve your SEO.

1. Manage your reputation

An effective CRM campaign helps you to build and manage relationships with your customers, existing and prospective ones. One aspect of the CRM is that it enables you to get new customers. At the same time, it allows you to utilize the services of your existing customers as brand ambassadors for your product. They can submit their positive reviews and testimonials on your website as well as third-party review websites like Google and Yelp. These reviews help to improve your SEO performance a great deal. Today, people check out the online reviews of any business enterprise before deciding to deal with them. Hence, an effective CRM can help build up your reputation.

2. Improve your content marketing

Content marketing is the heart of any SEO campaign. Your customers would like you get valuable information from your website content. The key to success in SEO is to have original, understandable, and valuable content. You need to know about your customer preferences. Your CRM software can help you in this regard. You have the details of your customer. These details enable you to establish contact with them and seek their opinions. These opinions can form the basis of your blogs and articles. You might just stumble upon some great ideas that could be of benefit to you. This series of communications with your customer can help you improve your content and thereby your SEO strategy.

3. Blogger Outreach

Investing in a Blogger Outreach program is of great benefit to your SEO. Guest blogging has become the byword in the blogging industry. Writing on someone else’s blog and requesting them to write on yours is a powerful form of content marketing. This provides you with a great opportunity of expanding your audience base and improving your web presence. This is one way of endorsing each other’s products or services. Anyone should jump at such opportunities as it presents a win-win kind of a situation for all parties concerned. Your CRM software can help you in identifying such bloggers from your contact list. You have readymade information about your customer and his preferences. Use it to leverage your Blogger Outreach program.

4. Optimize your keywords

SEO and keywords are synonymous with each other. Keywords play an important role in boosting the SEO of any website. You need effective keywords for all sorts of SEO campaigns, both off-page and on-page. Where does CRM come into the picture? Your CRM is a treasure house of information because it has your customer demographics, their preferences, tastes, and dislikes. You get an idea about their online behavior. Your CRM enables you to get an idea about what the customer is searching for and how he expresses his search. Paying attention to the choice of words he uses can help you optimize your keyword strategy. This helps in improving your SEO campaigns thereby helping you attain the objective of ranking at the top of the SERPs.

5 . Ignore Social Media at your own peril

Social Media is an important facet of online marketing. This is one of the easiest and most inexpensive ways of building contacts and sharing your content. Link building is easy when you have an effective social media presence. Today, you can consider social media as a direct SEO-influencing factor. Your CRM helps you to locate your customers on social media. You get a fair idea about the social media channels they subscribe to. You are able to initiate meaningful conversations and take effective action on the responses you get. Link building is of great importance. There are websites like Tribe Local that can help you in your listing and link building. Use their services to have an effective SEO campaign.

Inference:

An effective SEO campaign is essential for the growth of your business. A strong CRM strategy can help in improving your SEO efforts thereby helping you achieve your objective of ranking at the top of the SERPs. With the amount of data available in your CRM, it becomes next to impossible to ignore the contribution of an effective CRM. Remember, two heads are always better than one, especially if both the heads have a similar objective in mind.