You need quality links to rank your content pages well in search engines. 
But how do you ensure that the links are natural and relevant?
After the Penguin was rolled out, SEOs became a lot careful with anchor link manipulations.
But not all links are bad; some are actually rewarded by Google if you know how to build them.
The real juice of internet marketing is to help your ideal customers.
If you want them to reach you easily, then you need to position your content pages in Google homepage.
I want to show you the 4 smart ways to make all your links SEO friendly. Here you go:
1. Earn your links
In February, 2011 the first Google Panda update was rolled out. Millions of websites and blog owners lost their ranking pages and source of livelihood. Everyone whose website was penalized didn’t look at the good side of this update.
The truth is that Google is building a much better search engine now – because website owners who aren’t concerned about helping others with quality and well researched content are going to lose their rankings.
It’s a good thing for you if you work hard and produce rich and keyword-specific content. In line with these updates, Google wants you to earn your link, not building it.
In other words, let it not seem as though you were on a link building spree. If your content is that good and helpful, you will not plead with people to link to you – they’d do it at will.
Nothing is wrong with building links to your pages, but make sure it’s natural and flows with the content. Let Google assume you never hyperlinked an anchor yourself – but someone who enjoyed reading your content.
2. Compare two or more offers
There are thousands of tools that make blogging and internet marketing a lot easier. When you’re looking to earn natural links, go ahead and compare two or more products.
Yes, Google would reward the anchor links that falls naturally because comparing different products is a sure sign that you care about people and their money.
You want them to make buying decisions based on what they want, because they’ve several options to choose from. Although if you’re an affiliate marketer, minimize the number of offers you review at once. Break up your content and make it easily digestible.
When you write guest posts for link building or press release, simply compare two or more offers and link back to your content pages.
When the next Penguin is rolled out, such anchor links will not be penalized. Link to other people’s websites as well – especially the top blogs in your niche.
3. Review top 10 websites
The easiest type of content to write is the list post. When you review the top 10 blogs or bloggers to watch out for the year, it can be build good links to your content pages.
However, list posts might be easy to write, but it requires thorough research. This is because if you don’t familiarize yourself with the websites in question, you’ll not do justice to them.
To get other bloggers linking to your “top 10 list,” use the power of social media to broadcast it.
Twitter and Facebook are two great platforms to get the word out. From a personal experience, LinkedIn works better when your content is more professional – not like the typical list posts.
Tell your readers about your “top 10 list” and ask them to recommend other websites or bloggers whom they like. This would definitely increase the number of comments on your blog and consequently lead to natural link love from readers.
And the cream of the crop to build good links with your top 10 list post is to contact the persons behind those websites. Ask them to share it. Then sit back, relax and watch Google-friendly links pour in.
4. Be alert to hot trends
Have you ever written a blog post and saw hundreds of people linking to it within 48 hours? If this sounds strange, it means you’ve not been alert to hot trends.
I could recall when the EMDs update went out in 2012; I was among the first set of writers to blog about it.
As a result of this, people who had exact match domain names started linking to my post. They shared it on their Facebook pages and even cited it on their blog posts.
I was able to track 53 links so far to that content. And this would have been impossible if I wasn’t keeping my ears down to SEO updates and changes that are going on. If you’re too busy to stay awake and watch what’s hot at the moment, use Google Alerts.
It’s a free service from Google and once you add your key queries, the service would alert you whenever the key terms are mentioned – on any website.
And when you get a new alert on a topic that would interest your target audience, quickly write a detailed and valuable content. Then use social media shares and citations to earn quality backlinks.
Link building takeaway
There you’ve it, the four smartest ways to ‘build’ natural links that would impart your organic rankings and send targeted traffic to your content pages.
Remember, Google and other search engines are out to make the web a much better place, not a platform for blackhat titans. Join the fight against low-quality links and you’ll be loved by the almighty G. You’re awesome!
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About Michael Chibuzor
This is one of the best post i have seen after a long time on building natural links.
I am going to follow the steps mentioned above. Keep writing awesome stuff.
Thank you so much Devinder for reading this post.
Google alerts are the most useful tools to have a tab on the latest trends in the industry. Others we have to learn hard way, does not matter how many tools are out there. Am i right ?
Forum posting is one more way to get links to content posts. But it depends on the quality of your articles.
I have never tried reviewing other websites. I think I should try that because I have found such posts on many blogs and they got very good reaction from the audience.
Maybe you should try it out yourself and see it it works.
Link nature matters a lot. Many guys are getting penalty by Google Algorithm just because of Over Optimization and unnatural link building.
Providing Natural Linking Requires Lot of Planning if one Wants to Increase Traffic with it as Even readers will ignore the Links Present in the Article if they are out of the Topic.
Nice post Michael!
Personally I welcome the Google updates. As you say, Google are creating a better search engine and are downgrading a lot of spammy sites/links. Any genuine site that prides itself on helping people and providing genuine quality content will not be affected at all. Only sites that are going against this need to be worrying.
Natural linking is definitely the key and something that I think we will hear a lot of this year.
Earning natural links is the way to go, it should be the easiest, people should want to share what they find is helpful and to share means linking to it. But it isn’t always the case, be prepared to spend some time creating a lot of good content on a regular basis to get the shares and links. People prefer to link to recognised people and not just the newbie who has managed tow rite one good post in a year.
Creating Quality backlinks is really a headache for newbies but the method mentioned above surely save some time .
very informative post. Getting quality links are no longer an easy task, and it’s becoming even more difficult, and I;ve been struggling to rank my websites the past couple of months. It’s making me rethink SEO, and since I’m back to the drawing this will definitely help me out.
great post michael…i definitely agree with 2,3, and 4th points…comparing two or more popular products will create a lot of buzz because chances are the product owners might visit your blog and give their thoughts too!
Hi Michael, natural link building is worth spending time on, I didn’t expect less but you beat my imagination. Thanks for taking your time on this sir.
Hey Pal,
Once again you have written an awesome article.
Building links can be a fun thing to do because the many benefits that it comes with are so great. I like doing list posts because they always have people linking back to them.
Thanks for the other tips provided as well 🙂
Hey Kharim, it’s been a long time. I hope you’re doing great with your blog? List post works. I love them.
Hi Michael,
Natural link building is most apt for the present circumstances. It will be helpful in the long run and our website will never be penalized if we stick to virtuous methods of link building. Thanks for telling about Google alerts, it will be so useful as it will keep me updated about the latest happenings. Nice post.
Great tactics to follow, Michael. Natural backlinks is a great to rank higher straight forward. We can also conduct interviews of great online personalities, to get a juicy backlink from their sites :).
Great tips to build natural link. There are lots of paid link options but natural link is best. It is ranked well in Google.
Thanks for adding valuable tips.